Meet Lucia: Dominating a male industry with own transport business
The transport business is a male-dominated industry but director of Netshituni Coaches, Lucia Netshituni, has proven that women can do it too. She is responsible for a 62-strong fleet that caters to commuters both locally and as far afield as Zimbabwe, Mozambique and the Democratic Republic of Congo.
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She never envisaged being in the transport industry:
“I actually wanted a food chain franchise, or any other form of franchising.”
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Netshituni Coaches was established in 1984 by Netshituni’s late husband, Andries, in Venda. The goal was to provide transport to teachers, nurses and scholars. Her husband passed away in 2013 in a car crash. Lucia then took over the business.
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She’s since grown the fleet to 62 vehicles, including 50 everyday commuter buses, two double-decker sleep liners and 10 long-distance travel luxury coaches with wifi, air-conditioning and USB charging sockets.
"Andries had taught me everything I know about the business. That was his legacy to me."
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Lucia's motivation is not just to provide transport but to also empower the people of Limpopo.
Besides being a woman in an a predominantly male industry, she says, the biggest challenge has been negotiating the roads.
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Source: Briefly News
