Dominic Zaca Explains Why SA Influencers Stay Silent on Social Issues

• South African content creator Dominic Zaca posted a candid car video on Instagram on 16 September 2026, calling out influencer silence on social issues
• Zaca pointed a finger at PR agencies, claiming they sideline vocal creators and cut them off from brand deals and endorsement opportunities
• The video sparked a heated conversation online, with followers divided over whether influencers deserve sympathy or accountability for their silence

South African content creator and media personality Dominic Zaca has ignited a fierce online debate after posting a raw, unfiltered video explaining why so many influencers choose to stay quiet when social and political issues flare up. Filmed inside a parked car in a selfie style, the clip has been circulating widely on Instagram and TikTok since it was posted on 16 September 2026.

Zaca opened the video by acknowledging she was likely to stir the pot, saying, "I'm going to say something that's going to get me in trouble again, but I'm always in trouble, so that's fine." From there, she laid out a pointed argument: influencers are not indifferent; they are financially cornered.

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Agencies, Not Brands, Are the Problem

Zaca was careful to separate brands from the agencies that manage influencer relationships, arguing the latter are the real gatekeepers. "It is the agencies," she said plainly, urging followers to notice how rarely outspoken creators attract consistent brand collaborations. "Ask yourself, any influencer that you've seen, doi doi, fight for stuff, justice for justice, how many brands are they working with every month, every week?"

She added that for most influencers, brand deals represent their sole income, making silence a financial survival strategy rather than a moral choice. "They would rather have you hate them for that month that the problem is going on than them lose potential work," Zaca explained.

Mzansi shares mixed views on Dominic's video

The post drew a wave of responses from followers, with opinions split between empathy and frustration.

@primy.mbali wrote: "We must start unfollowing them; it seems they forgot where they got those numbers from"

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@angelm_fitness said: "I love @mihlalii_n @pamela_mtanga, they always stand up for other women"

@the.blackginger kept it brief: "The cost of speaking up"

@kwakhona638 offered some perspective: "Then we shouldn't be difficult with them because their bread is at stake; even abo Beyonce don't just talk. Eg look at Ed Sharon"

@ibhudda_soka offered praise: "You couldn't have said it better! 👌🏽"

@lavendayda pushed back against the idea of compromising for money: "Mina, I started my pages to be vocal, and if you don't want to work with me for that, no problem, I'll continue teaching online, DJ, scrub toilets if I have to, but I truly won't change who I am for money. Some things are more important than a mere lifestyle and trends. LIFE. 🤞🏼❤️"

@running4meyer simply said: "Spot on 🙌"

Source: Briefly News