- South African R&B singer Elaine signed a recording deal with US record label Columbia Records
- Columbia Records is owned by Sony Music Entertainment, which is a major win for Elaine
- Elaine feels extremely blessed to have been given this opportunity and has received an overwhelming amount of support on social media
Elaine is a South African R&B/soul artist who has taken the industry by storm. It has just been announced that the beauty has bagged a deal with Columbia Records, a record label that is owned by Sony Music Entertainment.
Mzansi artists have been doing the most to break into the international market. From Nasty C to Master KG, so many have already done us proud.
Briefly.co.za saw that Elaine has been trending on social media following the announcement of her hella lit record deal. There is no denying that Elanie is worthy of this big win.
Sony Music Entertainment Africa managing director Sean Watson expressed how talented Elaine is and how Sony just had to sign her on after hearing her new release Risky. Sis did the thing!
“Elaine is unquestionably deserving of the recognition she’s getting for her music. It’s not chance that got her to where she is, it's talent and hard work. We love that about her and we can’t wait to work alongside her to help share her incredible music around the globe.”
Bagging a record deal with Columbia Records is a huge deal! Elaine is currently still a student, studying law at Wits University in Johannesburg, and now she is a signed artist too.
Elaine feels extremely blessed to have been given this opportunity and hopes that her story will inspire other African women to reach for their dreams and not allow the world to suppress them by putting them in a box or under a singular label.
“I've got a completely different story to tell. I'm a representation of every African girl that doesn't want to be boxed in.”
Social media is buzzing with praise and congratulations for Elaine. It is clear to see that everyone agrees that Elaine is so deserving of this opportunity. Congratulations babes!
Briefly.co.za previously reported that 15 phenomenal young Mzansi women, including musicians Nandi Madida, Elaine, Nadia Nakai, Boity and Sha Sha, among others, have created playlists of their favourite female musicians and vocalists that have influenced and inspired them.
This is part of Apple Music's Visionary Women campaign. The campaign aims to highlight the women who have shaped, shifted and enriched the local and global music landscape. The initiative is also part of Women's Month celebrations in Mzansi.
Singer Nandi Madida said her playlist was inspired by different women from all walks of life.
"This playlist was inspired by how versatile, dynamic and strong women truly are, and how I’m inspired by different women from all walks of life. We need to celebrate how colourful we are as a gender and that we can conquer anything by being uniquely and unapologetically ourselves."
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