Eish: Studio 88 Drops MacG Amid Controversial Sponsorship Deal
- Studio 88 has dropped its sponsorship of Mac G and his podcast
- This comes after the retailer was criticised by social media users for supporting transphobic content
- Mzansi social media users had mixed reactions to Mac G losing yet another endorsement
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Podcast and Chill host MacG has been dropped by yet another sponsor amid his transphobia controversy. The media personality topped trending lists on Tuesday, 23 January when it was announced that he bagged a sponsorship with Studio 88 amid the drama.
The announcement resulted in mixed reactions from social media users, with many expressing disappointment that the retail store would choose to affiliate with podcast.
It seems the chain store's marketing team caught whiff of the drama. Speaking to TshisaLive, the group's marketing manager Loren Lennox stated that they have decided to cut ties with the podcast.
Source: Instagram
Lennox explained that Studio 88 stands against harmful and offensive commentary.
The Studio 88 group have ended their relationship with the podcast with immediate effect. The news has been received with mixed reactions on social media.
Twitter user AyabongaMp said:
"Love to see it"
The_Ntha said:
"So Studio 88 only found out about the slurs today? Why did they sponsor him in the first place? Like am lost"
Tshepo_Ranko said:
"Didn’t Studio 88 give him the deal AFTER the slurs? I’m so lost"
sliez0 said:
"They shouldn't have associated with this transphobic and homophobic person in the first place."
Meanwhile Briefly.co.za previously reported that Euphonik has come under fire on social media after he congratulated MacG for landing a sponsorship with Studio88. The podcast host was 'cancelled' by Twitter streets for allegedly making transphobic comments.
After the announcement that he bagged a partnership with Studio88, many expressed outrage. Euphonik, however, used the opportunity to congratulate him. His comment did not go down well with social media users.
Many felt that the language he used was inappropriate especially given that he had his own scandals just recently. Twitter user ChrisExcel102 said:
"Smash them" coming from you just doesn't sound right...There's just something about it.... Congrats was a better word"
Promise30797182 said: "Ai mara Euphonik, "smash them" you might mean well but bro come on...not you at least not now."
Mavuso_T_Phele said: "I bet you wrote “Smash” with so much conviction"
Molefe_cedric said: "Too soon bro... Too soon"
Aminah_1129 said: "You sure you really wanna use the word "smash"??? I mean, man..."
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Source: Briefly News
