Welly boot maker Hunter whacked by weather

Welly boot maker Hunter whacked by weather

As well as Moss, who sported a pair at the 2005 Glastonbury festival, fans included the late Queen Elizabeth II
As well as Moss, who sported a pair at the 2005 Glastonbury festival, fans included the late Queen Elizabeth II. Photo: BEN STANSALL / AFP
Source: AFP

PAY ATTENTION: Never miss breaking news – join Briefly News' Telegram channel!

Their popularity soared when the supermodel Kate Moss wore them in the mud at the Glastonbury music festival, which started on Wednesday in southwest England.

But British manufacturer of the rubber wellingtons, Hunter Boot Ltd, went bust just before the celebrated event, only to be rescued by a US group.

Administrators AlixPartners said in a document seen by AFP that the company faced "significant challenges" because of drought in the United States, its largest market.

That led to reduced demand and "significant discounting" by third-party retailers, it added.

"These pressures were exacerbated by the onset of the Covid-19 pandemic in 2020, as retail stores were closed for significant periods of time due to the restrictions introduced by governments and public health authorities across the globe."

"In addition, outdoor event cancellations, changing consumer habits and general uncertainty during this period had a further negative impact on demand."

Read also

Drones steal the spotlight at Paris Air Show

PAY ATTENTION: Follow Briefly News on Twitter and never miss the hottest topics! Find us at @brieflyza!

Supply chain problems and stubbornly high inflation also squeezed margins, according to the document, which was dated June 14.

Hunter, based in the Scottish capital Edinburgh and formerly called the North British Rubber Company, went from making sturdy work boots to the footwear being a must-have fashion item.

As well as Moss, who sported a pair at the 2005 Glastonbury festival, fans included the late Queen Elizabeth II and her son, King Charles III.

Despite being saddled with debts of some £100 million ($127 million) and going into administration, its "wellies" will not disappear.

The brand has been bought by the Authentic Brands Group (ABG), the US owner of Reebok and British clothing chain Ted Baker, among others.

According to the administrators, ABG paid £68 million for Hunter's intellectual property in a transaction that took place at the beginning of June.

Read also

Volvic on front line of France's new water fears

The majority of its 121 employees were transferred to the American group.

"With a 160-plus-year heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand, offering an expansive footwear collection, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments", ABG said in a statement.

British manufacturer of the rubber wellingtons, Hunter Boot Ltd, went bust
British manufacturer of the rubber wellingtons, Hunter Boot Ltd, went bust. Photo: ANDREW COWIE / AFP
Source: AFP

New styles and colours would help keep its position as the "welly of choice" among outdoor enthusiasts, celebrities and fashion trendsetters, it added.

PAY ATTENTION: Сheck out news that is picked exactly for YOU ➡️ click on “Recommended for you” and enjoy!

Source: AFP

Authors:
AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.

Online view pixel