Burna Boy's Sporty Group 'For Everybody' Campaign Wins 15 Awards at 2026 w3 Awards
- Sporty Group's For Everybody campaign, featuring Burna Boy, took home 15 honours at the prestigious 2026 W3 Awards
- The campaign featured a star-studded cast of African sporting icons, including Nico Williams, Eduardo Camavinga and Cheslin Kolbe
- It was produced by Sporty Studios and RadicalMedia; the campaign earned Gold for Creator / Brand Collaboration among 14 Silver Awards
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Sporty Group's For Everybody campaign, helmed by Grammy-winning Afrobeats artist Burna Boy alongside music video director Dave Meyers, has walked away with 15 awards at the 2026 w3 Awards, including the coveted Gold award for Creator / Brand Collaboration.
The campaign was debuted in January and was a major celebration of African talent, culture and global ambition. It features the who's who of world sport: FIFA World Cup 2026 winner Nico Williams, UEFA Champions League regular Eduardo Camavinga of Real Madrid, Ghanaian football great Michael Essien, Nigeria international Kenneth Omeruo, six-time African Women's Footballer of the Year Asisat Oshoala, Kenyan football captain Victor Wanyama, and South African rugby star Cheslin Kolbe, a two-time Rugby World Cup winner.
What the For Everybody Campaign set out to do
Sporty Group developed the project as more than just a brand campaign. They worked alongside production company Radical Media. The team formed an international crew and shot across multiple locations to bring the creative vision to life.
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Beyond the Gold, the campaign collected 14 Silver Awards in the following categories: Music Video, Best Use of Cinematography, Brand Storytelling, Branded Content, and Sports and Entertainment.
The w3 Awards recognise excellence in digital creativity and online content, and the entries were assessed by a global judging panel that includes industry professionals from organisations such as Netflix, the Smithsonian and Apple.
Source: UGC
Sporty Group reacts to the recognition
The VP of Media, Marketing and Business Development at Sporty Group, Elias Gallego, reflected on what the recognition means to the company. "When we released For Everybody, we wanted to create something that reflected who we are as a Group and what we believe in," he said, adding that they are extremely proud of what they have achieved.
The Gold-winning category especially rewards campaigns that demonstrate factual creator integration as well as measurable audience impact. This, they believe, is the criterion that the campaign was designed with from the get-go.
All Eyes On Me played in Dubai
In a previous report from Briefly News, an attendee's video from a Dubai event captured AKA's beloved 2014 classic featuring Burna Boy playing to an international crowd.
The track features a star-studded lineup, samples the late Brenda Fassie, and is one of the best songs in African history. South African fans flooded the comments with heartfelt tributes after the clip surfaced online,
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Source: Briefly News
