"They're So Sweet": Woolworths Sources Premium Blueberries From Zimbabwe in BerryWorld Partnership
- BerryWorld South Africa revealed that Woolworths sources premium blueberries from farms in Zimbabwe
- The Woolworths procurement team visited Zimbabwean grower farms to taste new blueberry varieties and explore future plantings
- Shoppers and food industry workers shared why they believe Zimbabwean-grown produce stands out in quality and taste
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Woolworths shoppers who have noticed something special about their blueberries may now have an answer. BerryWorld South Africa shared on 18 August 2026 that Zimbabwe plays a key role in supplying the retailer with premium blueberries. The post drew widespread attention and sparked a conversation about the quality of Zimbabwean produce.
Source: Original
The post revealed that the Woolworths procurement team recently travelled to Zimbabwe alongside BerryWorld's local team for a grower farm visit. During the trip, the group tasted new blueberry varieties, observed farm developments and assessed new plantings planned for future seasons.
BerryWorld described the visit as an opportunity to strengthen the connection between retail and farming partners who share a goal of growing the blueberry category. The company said Zimbabwe is central to delivering premium fruit to Woolworths stores.
Zimbabwe's farms fuel premium fruit demand
The revelation resonated with many people who had already noticed a difference in the produce. Restaurant workers, shoppers and former varsity students all shared memories of encountering Zimbabwean blueberries and remarking on their quality.
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Readers also pointed out that Zimbabwe's contribution to Woolworths shelves extends beyond blueberries. See BerryWorld South Africa's original post that sparked the conversation:
South Africans and Zimbabweans discuss
The post drew enthusiastic responses from across the region:
Masigede Botswana said:
"I work in a restaurant; when they deliver blueberries that come from Zimbabwe, it's organic, very sweet."
Maria Mazhambe wrote:
"Tasty vegetables and berries from Zimbabwe."
Zamani Ncube noted:
"I used to see Zimbabwe's sugar snap peas at Woolworths Mall of the South. I don't know if they still have them."
Moreshka Lebona asked:
"Why are blueberries from Zimbabwe so sweet? Is it because of the country's soil and climate, or can the same quality be replicated here? I remember they used to deliver them to a restaurant where I worked part-time during my varsity years, and their sweetness always stood out."
Lastone Jim asked:
"When is Woolworths coming back to Zimbabwe?"
Patricia Mutero added:
"All vegetables Woolworths is selling are from Zimbabwe."
Janet Nyakuweka agreed:
"That's why the food from Woollies is so good."
Abraham Nitzachon joked:
"Where's that kind that says we totally depend on SA?"
Other Briefly News stories about Woolworths
- A UK tourist was baffled to discover thriving Woolworths stores in Zambia and South Africa, despite the brand's closure in the UK.
- An alarming incident at a Woolworths grocery store in South Africa, where two women entered the store dressed in only a towel and lingerie, prompted widespread outrage.
- The playful rivalry sparked between Pick 'n Pay and Woolworths in South Africa's so-called avocado war, ignited by a cheeky Instagram post from Pick 'n Pay.
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Source: Briefly News
