“This Is Just the Beginning”: Joburg Woman’s 1-Year Manifestation Video Stuns Mzansi

“This Is Just the Beginning”: Joburg Woman’s 1-Year Manifestation Video Stuns Mzansi

  • Johannesburg digital creator Sinethemba Madondon filmed herself in a storeroom at work in 2025, making bold affirmations about the life she wanted
  • A year later, Madondo returned to the camera from a balcony apartment to show how much her circumstances had shifted
  • Her two-part video moved thousands of people online, with many calling it proof that speaking things into existence works
A post.
Johannesburg digital creator Sinethemba Madondo Images: @sine_madondo/Instagram
Source: Instagram

Sinethemba Madondo, a Johannesburg-based digital creator, recorded a raw, unfiltered video from her workplace storeroom on 5 September 2025. In it, she spoke directly to her future self, laying out everything she believed her life could become.

She said she was earning under R4,000. Still, she looked into the camera and declared that within twelve months, she would be earning quadruple that amount. She spoke about driving her own car, living in an apartment, glowing skin, and being free from the constant stress of financial survival. She did not know how it would happen. She just believed it would.

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Then came the second part.

One year later, on a balcony

On 11 September 2026, Madondo checked back in, this time from a balcony. The contrast was striking. She confirmed that she was earning more, that she had a place of her own, that she was driving, and that she had not paid for her learner's licence or driver's licence out of pocket. She told her past self that the fight-or-flight feeling was gone. She was, in her own words, actually living life.

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She closed the video saying,

"This is just the beginning."

The clip, posted on her Instagram page, resonated far beyond what she may have expected. Madondo, who has over 246,000 followers on Instagram and more than 700,000 on TikTok, watched the video take on a life of its own as viewers recognised something of themselves in her story.

Her journey reflects a broader truth about women navigating economic barriers. According to the Magwitch Report, only 35.8% of South African women are employed, and many face persistent wage gaps and limited access to funding. Yet, as Goldman Sachs research highlights, women are increasingly reshaping economic outcomes globally, particularly in high-skilled roles.

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Watch the video that moved thousands:

Mzansi celebrates her transformation

South Africans and fans across the continent flooded the comments on her Instagram page with emotion and encouragement:

@alphi_sipho wrote:

"I keep stressing that we need to speak things into existence. Look at this!"

@bontle.modiselle said:

"Never undermine the power of the tongue! Continue to speak life into you! Proud of you."

@dawnthandeka_king added:

"You, my dear, are a perfect testament to what we are capable of as humans. Congratulations, baby girl."

@fitglor shared:

"I'm so proud and happy for you, my dreamer. And it's only the beginning."

@ntokozojoydube_kwamfana said:

"We need more dreamers."

@ndorngidi noted:

"Proof that manifesting works."

@mrsannbition wrote:

"Testimony. 'See, I am doing a new thing! Now it springs up; do you not perceive it?' Isaiah 43:19."
A post.
Johannesburg digital creator Sinethemba Madondo records a clip in an office room in 2025. Images: @sine_madondo/Instagram
Source: Instagram

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Authors:
Nerissa Naidoo avatar

Nerissa Naidoo (Human Interest Editor) Nerissa Naidoo is a writer and editor with seven years of experience. Currently, she is a human interest writer at Briefly News and joined the publication in 2024. She began her career contributing to Morning Lazziness and later joined Featherpen.org. As a TUW ghostwriter, she focused on non-fiction, while her editorial roles at National Today and Entail.ai honed her skills in content accuracy and expert-driven editing. You can reach her at nerissa.naidoo@briefly.co.za

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