- Rapper Costa Titch has left Mzansi divided after a video of his performance was shared on social media
- The white South African rapper is fluent in isiZulu and Joburg slang and uses the languages in his raps
- Some Mzansi social media users felt that he was appropriating black culture with his music
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Costa Titch is trending on social media after a video of his song 'Yebo malume' was shared online. In the lit track, the rapper can be heard performing in isPitori, which is derived from Setswana slang.
The entertainer is known to fluently speak black South African languages such as isiZulu and Setswana. This has left social media users divided as some have accused him of appropriating black culture.
Twitter user itsmanjobruh shared the video along with the caption:
"You actually can’t hate Costa Titch"
Social media users took to the comment section to share their thoughts. Twitter user dontcallmeKhadi said:
"Beg to differ, I'm really struggling to look past the appropriation like I can’t NOT see it"
"I really had no problem with Costa's music up until a cuz of mine be like "white privilege is in everything, would you like the song if it was sang by a black guy" No but since hes white n singing in vernac yall think its nice "what's white privilege son"
"You guys need to figure out what you want as a country...do you want artists who embrace the culture that raised them and put in the effort to make music that the majority of this country will understand? Or do you want artists who rap in English so you can call them American??"
"But is it cultural appropriation if he’s just singing in South African languages? Let’s say I grew up in Zim and I become fluent in Shona and I start writing music in Shona, am I culturally appropriating? Genuine question"
"Culture appropriation? All the replies in this thread are written in English"
Costa entered the entertainment industry as a dancer, but over time, he metamorphosed and registered himself as a talented rapper on music lovers' minds in South Africa. The love for music that he developed when he was growing up has made him who he is today.
He was born in Nelspruit Mpumalanga, South Africa, with the birth name Costa Tsobanoglou. He has become a successful rapper with a significant acceptance in the entertainment industry.
Briefly.co.za previously reported that Costa Titch took to social media to express gratitude over the Nkalakatha Remix hitting over one million views on YouTube.
The artist took to Twitter to say thank you to all the fans for their support and also to acknowledge his two collaborators and thank them for being part of the project. AKA and Riky Rick feature on the track, which hit the view count in only seven months.
In the same tweet, Titch continued the countdown for his much-anticipated album, Made in Africa. The record was released on 9 October.
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