- Media personalities DJ Zinhle and Mihlali Ndamase have teamed up to help black South African content creators
- The famous pair are working on an initiative with social media platform TikTok called Rising Voices
- According to TikTok spokesperson, Boniswa Sidwaba, the initiative is vital to encourage the growing creative talent in the country
South African musician DJ Zinhle and content creator Mihlali Ndamase have teamed up with TikTok to laugh the Rising Voices incubator project.
This initiative is open to all black South African creators and has been endorsed by the National Film and Video Foundation (NFVF), an agency of the South African Department of Arts and Culture.
Rising Voices will run for six weeks and focuses on supporting local black creators through digital skills development and content amplification.
According to TikTok’s Boniswa Sidwaba, this move is important for creators in the country.
“South Africa is a market brimming with creative talent from black creators and we are committed to providing the best local support to help amplify the voices of this community. Through this initiative, we will empower these creators to thrive on TikTok and beyond, as we aim to provide them with career-building resources and programmes.”
The project will train, educate and support 100 black creators, selected by a committee, on how to use the platform and create high-quality content.
Once the training is complete, the selection committee will choose 20 of the incubator creators to receive a grant. Creators selected for the grant will be tasked with creating a series of paid content.
Applications for the Rising Voices project are open until 9 April online.
To qualify, candidates must be black creators based in South Africa, over 18 years old, have approximately 10 000 followers and have posted at least 12 videos in the last 60 days.
Meanwhile, Briefly.co.za previously reported that media personality and entrepreneur DJ Zinhle is hard at work to secure the bag. The musician recently launched a new variant of her highly-successful alcoholic beverage.
Taking to social media, DJ Zinhle posted some pictures of herself with the bubbly along with the caption:
“This is why we dream big. Why we work late. Because - hard work & determination pay off. Introducing the newest edition to our @BoulevardRoselineup: Luxury Nectar MCC Signature Edition. As sweet & satisfying as any reward. Cheers...”
Mzansi social media users congratulated Zinhle for working so hard. Even industry peer Boity Thulo chipped in and said:
Twitter user theodrine said:
“I drank it over the weekend. It is sooo nice. Well done queen.”
“I see your name on it. Congratulations.”
“Me drinking the blvd for the seventh time today all because of @DJZinhle.”
“You really doing business on the largest scale. You taking this brand all the way to the top.”
“You and Bonang are such an inspiration to the young generation.”
“You're such an inspiration ke wena.”
Enjoyed reading our story? Download BRIEFLY's news app on Google Play now and stay up-to-date with major South African news!