Motsepes Take Over Miss South Africa Organisation: “We Have Forged Meaningful Partnerships”

• An organisation founded by Patrice Motsepe's wife, Dr Precious Moloi-Motsepe, announced a partnership with the Miss South Africa Organisation
• The organisation clarified its relationship with the Miss South Africa Organisation
• Several changes have taken place at the Miss SA Organisation since the start of 2025

Patrice Motsepe has entered the Miss South Africa Organisation group chat. The Miss South Africa Organisation has dominated headlines after postponing the 2025 pageant from its traditional slot, but that isn’t the only change.

A new era beckons for the Miss South Africa Organisation after it announced a strategic partnership with an organisation affiliated with Patrice Motsepe. The development went largely unnoticed as it was announced around the time South Africans were reeling from the explosive revelations made by General Nhlanhla Mkhwanazi during his press briefing.

Patrice Motsepe-linked AFI partners with Miss SA Organisation

Taking to its Instagram account on Thursday, 10 July 2025, Africa Fashion International (AFI) announced its strategic partnership with the Miss South Africa Organisation as its “sister company”.

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In the lengthy statement, AFI clarified the partnership, stating they remain separate organisations.

“While AFI and the Miss South Africa Organisation are still separate entities, we have forged meaningful partnerships and collaboration across the organisations to promote African creativity and excellence,” part of the statement reads.

See the full statement below:

Netizens react to AFI and Miss SA Organisation's partnership

In the comments section, netizens expressed mixed reactions. While some welcomed the partnership, others were sceptical and predicted a fall in standards.

Here are some of the comments:

sarelhenn predicted:

“So, all the outfits will now be African-inspired and national costumes as well. So, we are back at the late 90s, early 2000s?”

xmdunge said:

“You have done a good job in killing Miss SA.”

kim_nkhwashu responded:

“I don’t feel good about this🙆🏾‍♀️ Let’s hope they prove us wrong.”

i_am_tando_ remarked:

“Awful taste in fashion! 👏 You guys are just 😩😩😩Argh never mind!”

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allthingsmisssa demanded:

“We are still waiting for an apology to Hollywood Costumes and Mia for that national costume. Then we can gladly move forward and start on a beautiful new page 🙂”

Who owns Africa Fashion International (AFI)?

While AFI isn’t directly linked to Patrice Motsepe, it was founded in 2007 by his wife, Dr Precious Moloi-Motsepe. The AFI specialises in events like Cape Town and Joburg Fashion Week, and manages a catalogue of African creatives through its luxury labels.

What other changes have happened at the Miss SA Organisation?

According to numerous reports by Briefly News, several changes have taken place at the Miss South Africa Organisation since the beginning of 2025.

The Miss South Africa Organisation left Mzansi concerned after several announcements. In June 2025, Stephanie Weil announced she was stepping down as CEO of the national beauty pageant organisers after taking over from her late mother, Suzanne, in 2019. That wasn’t the only change the Miss South Africa Organisation announced.

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In May 2025, the organisation made an announcement that left fans questioning its future. The organisers of the Miss South Africa beauty pageant confirmed that they had withdrawn reigning Miss SA Mia le Roux from the Miss Supranational 2025 competition, months after withdrawing her from the Miss Universe competition.

The organisation clarified that it would not be sending the reigning Miss SA nor the runner-up, Nompumelelo Maduna, because it had indefinitely withdrawn from the Miss Supranational competition after deciding not to renew its license. This means Miss South Africa will not be competing in the Miss Supranational competition until the organisation decides to renew its license.

Source: Briefly News