- South African women have taken a stand to show how beautiful their natural locks are
- The ladies posted photos of their hair under the viral hashtag #racismmustfall
- This follows Clicks using a model with Afro-hair, which they dubbed 'dry and damaged'
South African women are not letting anyone tell them their natural hair is not beautiful. After Clicks labeled Afro hair as 'dry and damaged', #racismmustfall started trending on social media.
The beautiful Mzansi ladies shared photos of their stunning hair and they proved that African hair is just as beautiful as any other hair type.
Twitter was flooded with photos of women showing off their 'damaged' hair and Briefly.co.za took a look at some of the posts.
Twitter user, @ukhanyi_n, said:
"What Clicks calls Damaged Hair... What we call beautiful #RacismMustFall."
Neo Tladi, who goes by the Twitter handle @tladineo4, commented:
"Nothing damaged about this hair #clicks #RacismMustFall."
Twitter user, @amah_rsa, wrote:
"I don’t know Clicks, I kinda like my damaged hair #RacismMustFall."
Troyda Maebela wrote:
"Dear @Clicks_SA this hair is called natural hair. and it's a normal hair not damaged hair. #Blackhairisnormal #RacismMustFall."
Social media user, @SmoothScotch, captioned her photo:
"Beautiful African hair that defies gravity. A natural crown to shows how beautiful our African Queens are. They hate what they can't have. #Clicksmustfall Clicks #RacismMustFall @Lebogang_Mar."
Briefly.co.za reported earlier Clicks was dragged online for using an image of Afro hair to demonstrate 'dry and damaged' hair textures.
A social media user, who goes by the Twitter handle @pelomasebe, shared a screenshot of the advertisement on her timeline.
She simply captioned the post: "Mhmmm idk hey..."
Her tweet quickly spread like wildfire and South Africans could not believe their eyes. They immediately called Clicks out, resulting in the retail store trending online.
Clicks has since issued an apology, adding it has removed the images because it goes "against everything we believe in".
The apology read:
"We would like to issue an unequivocal apology. We have removed the images, which go against everything we believe in. We are strong advocates of natural hair and are deeply sorry we have offended our natural hair community. We will put in place stricter measures on our website."
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