EFF beats war drum after Clicks provides 'condescending' apology

- Clicks might have met the EFF's 24-hour deadline but it hasn't saved them from a red onslaught

- The EFF is adamant that the pharmaceutical retail giant's apology lacked remorse and had been condescending

- Now, the EFF and leader Julius Malema has urged members to shut down all 880 branches

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The Economic Freedom Fighters are not impressed with Clicks, saying that the company's response to its list of demands was 'condescending' and lacked remorse.

Now, the Red Berets have called upon ground forces to mobilise against the pharmaceutical chain at the centre of the racially-charged scandal with leader Julius Malema saying:

"Clicks see you tomorrow. Fellow fighters and ground forces; attack!"

READ ALSO: Explainer: EFF demands Clicks has been given 24-hours to comply with

In a statement released by the party on Sunday, the EFF called for the closure of all Clicks stores in the country due to its 'unrepentant and perverse racism':

"Clicks participated in the public dehumanising of black people through an advert which presented the hair of black women as 'damaged' in comparison to white hair which is described as normal, fine and flat."

The party confirmed receiving a response from the company but made it clear that it had failed to satisfy, dubbing the response 'condescending' and saying that it had 'revealed a lack of remorse for their attack on the dignity of black people'.

Now, the company faces nationwide action against it with the EFF statement calling for a lengthy ban on Clicks:

"We, therefore, call on all Clicks branches to close and must only open on 12 September. This is because we are of the view that they are not genuine with their apology and the only way to make capitalists apologise and feel genuine remorse is for them to lose money. If Clicks does not close our members in all branches will shut down all 880 Clicks outlets across the country."

The statement concluded with a final ominous comment on the situation:

"Let us wage war on the racist financial sector."

Earlier, Briefly.co.za had reported that the EFF had issued a list of demands with Clicks given a few hours to take action.

This had followed public outrage over comments portraying natural African hair in a negative light with thousands of citizens denouncing the brand.

The EFF's demands had included the dismissal of top executives involved as well as the immediate cancellation of contracts relating to the company responsible.

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Source: Briefly News