"Call It a Braailux": Mzansi Gives Upcoming Chery Bakkie the Most SA Names Ever
- Chery South Africa invited the public to name its upcoming bakkie, with the winner standing to receive R100,000 towards a Chery vehicle
- South African TikToker Dylan Le Roux shared the news on 17 August 2026, and the comments section quickly filled with creative and comedic name suggestions
- Submissions for the competition close on 24 August, with the winning name to be revealed at the Festival of Motoring Media Day
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Source: UGC
Chery South Africa has handed the naming rights of its new bakkie to the public, and Mzansi did not hold back.
South African TikToker Dylan Le Roux shared the news on 17 August 2026, sharing that the Chinese carmaker was running a nationwide competition asking South Africans to submit an original name for its upcoming bakkie. The winner would receive R100,000 towards the purchase of a Chery vehicle, along with a possible trip to China in October, subject to confirmation and competition terms.
The bakkie, sold in China as the Rely P3X, is set to be positioned for work, family use and leisure. Chery has not yet confirmed full specifications, pricing, or an exact launch date, with those details expected closer to the vehicle’s local introduction.
Chery bakkie competition details
The competition will be promoted through social media content featuring creators, vehicle enthusiasts and members of the public. The formal entry process is still to be confirmed, but submissions close on 24 August. The winning name will be announced on Media Day at the Festival of Motoring, where the bakkie will officially be introduced to the South African market.
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Watch Dylan Le Roux break down the Chery bakkie naming competition:
Mzansi has jokes and ideas in equal measure
The comments section on Le Roux’s TikTok became a playground for South African humour and genuine suggestions alike. Watch the clip that got Mzansi talking:
Here is what South Africans had to say:
@Tshepo Ntake suggested:
“Cherry Yaka.”
@Thabiso Thabz Simamane said:
“Someone said ‘Chery Yaka,’ It’s a done deal sir.”
@Rian van Heerden:
“Cherry Picker.”
@MuhammadMoola17:
“Side Chery.”
@Pieter Janse Van Rensburg:
“Chery magnet. 🧲”
One anonymous commenter summed up the national mood best with four words: “Call it a Braailux.”
Whether Chery takes the crowd’s advice remains to be seen, but one thing is clear: South Africans take bakkie naming very seriously.
More stories involving Chery
- Chery’s JAECOO is bringing its first fully electric SUV to South Africa, with the J5 BEV now available for pre-orders from R549,000.
- A video showed a humanoid robot inside a Chery dealership, with the Magumba track playing in the background.
- Chery South Africa confirmed the Tiggo 4 Cross will be the first model assembled at its newly acquired Rosslyn manufacturing facility.
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Source: Briefly News
