Chicco Twala Makes History After Inking Major Deal With US-Based Company
- Chicco Twala secured a historic deal with Universal Royalty Exchange, benefiting 30,000 South African artists
- Twala's partnership through Imbokodo Collecting Society aims to promote South African music and dance in the US
- Inspired by the global success of Nigerian Afrobeats, Twala wants to see South African talent dominate international markets
Legendary musician Chicco Twala is paving the way for South African artists in the United States. He made history when he penned a deal benefiting 30,000 South African recording artists.
Source: Twitter
Chicco Twala's new deal to benefit South African artists
Chicco Twala is making sure South African music gets the opportunity to dominate the international market. The veteran star recently met with a US-based company, Universal Royalty Exchange, for a deal with his Imbokodo Collecting Society.
The historic partnership seeks to promote and open doors for South African musicians and dancers in the US. According to TimesLIVE, Chicco Twala said this is the first time American and South African companies have collaborated to create opportunities for up-and-coming artists.
Chicco Twala to put SA music on the international stage
Twala added that he ventured into this deal to ensure that South African talent dominates the international market, just as Nigerian Afrobeats took over the US and European markets. He said:
"The dominance of Nigerian music in the US and Europe is the reason I embarked on this journey. South Africa has the best dance music in all genres, but we have not been able to penetrate those markets with our God-given talent in the way we should."
Priddy Ugly celebrates surpassing 200k Spotify monthly listeners
In more entertainment news, Briefly News reported that top South African rapper Priddy Ugly recently celebrated reaching another major milestone in his career and expressed his overwhelming gratitude for the support he has received from fans.
Priddy Ugly is often referred to as the greatest lyricist of our time, and his recent success is a testament to his greatness. The rapper's music has been making strides on streaming platforms like Spotify, and he is grateful for the support.
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Source: Briefly News
