“Up to 70% off Designer Sunnies”: Cape Town Woman Reveals Plug for Massive Designer Sunglasses Sale

• A Cape Town content creator shared a viral video showing where South Africans can get designer sunglasses at heavily discounted prices
• The video revealed a store sale offering up to 70% off luxury brands, including Prada, Miu Miu, Oakley and Ray-Ban
• South Africans flooded the comments asking for store locations in different provinces and questioning whether the heavily discounted designer items were authentic

A Cape Town woman, known for sharing beauty and lifestyle content from Cape Town, has sent social media into a frenzy after sharing details about a designer sunglasses sale offering massive discounts on luxury brands.

The video, posted on 13 September 2025, showed the woman visiting a Sunglass Hut store in Cape Town, where designer sunglasses were being sold at up to 70% off their original prices.

In the video, she explained how she and her friend discovered Ray-Bans selling for R600 and designer cases going for just R100. The sale included high-end brands like Prada, Miu Miu, Oakley and Ray-Ban, with some sunglasses originally priced at R8000 being marked down to just R2500.

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The woman described arriving at the store to find a queue, but mentioned it moved quickly. After securing their bags, they were able to browse through the selection of discounted designer eyewear. She was particularly hunting for Oakley running glasses, but noted the sports selection wasn't as extensive as the fashion options.

The video quickly went viral, racking up over 79,000 views and more than 2,000 reactions and comments. Many viewers were eager to know more details about the sale, with some questioning the authenticity of the heavily discounted items.

Mzansi reacts to designer sunglasses sale

Social media users flooded the comments section with questions and reactions to the incredible deals:

@Victor Spogter asked:

"How much were the Meta Ray-Ban glasses?"

@tarrynjacobs25 wanted to know:

"Do you know if they are open tomorrow, please?"

@ameeerzyy expressed disappointment:

"Why can't we get this in Durban 😭"

@tm29 raised concerns:

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"Those are not real 😭"

@thinkingstar enquired:

"When is the sale till?"

@mmcouture704 asked:

"Did they have any Ray Ban aviators?"

@Mima shared nostalgia:

"I used to love this sale."

Why designer sunglasses cost so much

According to Frames Direct, Ray-Bans command a premium price because of their craftsmanship, heritage, and quality materials. Retailing between R2,500 and R8,500, they’re considered a luxury purchase.

The brand’s legacy dates back to the 1930s when it designed the Aviator for army pilots. Today, Ray-Bans are made with titanium alloy and high-grade acetate, offering durability, comfort, and hypoallergenic properties. Combined with 100% UV protection and a timeless style, these features reinforce the brand’s reputation and justify the higher price tag.

Content creator @arianna_dalessio stumbled upon this rare opportunity to access luxury eyewear at a fraction of the cost.

View the TikTok clip below:

Other South Africans finding incredible retail deals

• Briefly News recently reported on a woman who paid R259 for a Le Creuset whistling kettle originally priced at R3,000, but the method she used left people amazed.
• A Cape Town woman shared how she bought R700 worth of Uniq Clothing for just R174.50 during a 75% off sale, though the store location had everyone asking questions.
• Shoprite allegedly sold beef for less than R10, sparking mixed reactions from South Africans who couldn't believe the price.

Source: Briefly News