“This Is Gold”: Klipdrift ‘Same-Same Scanner’ Unveils SA’s Top Springbok Look-Alike Players

• Klipdrift Brandy wrapped up its 'Same Same but Klippies' campaign after the 2026 Springboks-All Blacks tour, drawing over 38,500 entries
• The facial-recognition scanner matched fans with their Springbok look-alikes, crowning prop Neethling Fouché as SA's most-matched player with 1,885 matches
• South Africa accounted for 95% of all scans, led by Gauteng and the Western Cape, while the UK ranked as the second-highest participating country

Klipdrift Brandy's "Same Same but Klippies" campaign closed out on a high note following the 2026 Springboks vs All Blacks tour, and the numbers left rugby fans talking.

The campaign, which ran alongside the tour, used facial-recognition technology to scan fans' faces and pair them with the Springbok player they most resembled. By the time it wrapped up, the initiative had attracted more than 38,500 entries, producing what Klipdrift called a nationwide "Bok Look-alike Squad."

Fouché takes the crown

Prop Neethling Fouché emerged as the player South Africans most closely resembled, racking up 1,885 matches across the country. Lock Lood de Jager came in second with 1,577 matches, while prop Wilco Louw rounded out the top three with 1,469 matches. The results painted a fascinating picture of which Springbok faces resonated most with the South African public.

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SA leads the scan count by far

South Africa dominated participation, generating 95% of all scans recorded during the campaign. Gauteng and the Western Cape led the charge domestically. Internationally, the United Kingdom registered as the second-highest participating country overall, a reflection of how far Springbok fandom stretches beyond South African borders.

Rugby scanner unites fans nationwide

Beyond the numbers, Klipdrift's initiative highlighted how rugby brings South Africans together across generations, provinces, and backgrounds to form a nationwide "Bok Look-alike Squad." "Supporting the Springboks isn't just about watching rugby; it's about feeling part of something bigger," noted Donné Wolk, Marketing Head of Spirits, describing how friends challenged each other and social feeds filled up with player comparisons.

See the Klipdrift Facebook post that got fans talking here.

Mzansi loves every moment

The campaign landed as a clever blend of sports culture and brand engagement, giving ordinary South Africans a playful way to feel connected to their beloved Springboks during a high-stakes international tour. South Africans were quick to share their thoughts on the campaign in the comments:

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@Chris Billington wrote:

"That's funny and classy! Well done."

@DylanGrobler reacted:

"This is gold 😂."

@TobiasHanekom added:

"This Bok team is top chart!"

@To Moloto Tebatso shifted his focus to the rugby itself:

"I hope this time Rassie has fixed the handling errors of the boys and the agency after the lineout and scrum half; in my view, we'll see. They must show up better than the first test."

@AneleNdaba shared a personal connection:

"This was taken at my workplace, the Holy Family College."

@David Goldschagg said:

"Amazing 🤣."

3 Springboks-related articles

• A video of a Springboks supporter performing a hilarious, braai-inspired version of the haka in a local lapa went viral on TikTok, leaving South Africans in stitches.
• Briefly News reported that a passionate crowd of Springbok supporters went viral after coming together for an energetic victory dance following the national team's 29-24 win.
• A Springbok supporter turned heavy stadium traffic into a party by hopping out of a taxi to share cold drinks from the boot with fellow motorists.

Source: Briefly News