"Love is Beautiful": Man Proposes in Grocery Store, Emotional Moment Melts Hearts, SA Reacts

"Love is Beautiful": Man Proposes in Grocery Store, Emotional Moment Melts Hearts, SA Reacts

  • A romantic proposal in a South African grocery store has captured the hearts of thousands after a man surprised his girlfriend with a heartfelt proposal in the store's aisle
  • The emotional moment was met with cheers and support from store staff and shoppers, who sang and chanted "say yes" as the couple shared a tender moment
  • The video of the proposal has gone viral, with many praising the groom-to-be's creativity and the couple's love story, which has been described as "straight out of a romance movie

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Awww, love is sweet! A grocery store in Mzansi turned into the scene of a heartwarming romantic gesture when a man surprised his girlfriend with a public proposal that left her in tears.

A man proposed to his girlfriend in the store, which left South Africans in awe.
A man proposed to his girlfriend in the store, which left South Africans in awe. Image: @itumeleng_phaladi11
Source: TikTok

The now-viral video, which was posted by @itumeleng_phaladi11, has since gained massive traction online.

Man proposes in a grocery store

The unsuspecting woman is shown browsing the aisles when her boyfriend suddenly kneels on one knee behind her. Initially unaware, she turned around and was visibly shocked by the sight of him holding out an engagement ring. Overcome with emotion, she dropped to the ground, covering her face as tears streamed down her cheeks.

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Staff members and shoppers quickly gathered around, breaking into song and cheers in support of the special moment. They chanted “say yes” while clapping and hyping up the couple. The emotional bride-to-be stood up, still crying and trying to compose herself, as the atmosphere in the store buzzed with excitement.

With the crowd watching, she finally said “yes,” prompting even louder cheers. Her fiancé gently placed the ring on her finger before the couple embraced in a long, heartfelt hug. The moment was sealed with a kiss as onlookers celebrated their love story.

The video that was uploaded on May 1 2025, has been circulating widely on social media, with many praising the groom-to-be’s creativity and the store staff’s enthusiastic participation. Some users described the scene as “straight out of a romance movie,” while others admitted the emotional reaction brought them to tears.

Public proposals often divide opinion, but in this case, the overwhelming reaction was one of joy and admiration. The couple’s touching engagement has not only captured the hearts of those who witnessed it in person but also thousands of people online, proving that love can turn even the most ordinary places, like a grocery store, into unforgettable memories.

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Watch the video below:

SA loves the heartwarming proposal

People in South Africa took to the comments section to share their thoughts, as they were in awe of the sweet proposal, saying:

Palesaprincessmim said:

"Can they give you free groceries at that store, please?"

️User wrote:

"I thought you were about to do a trolley dash, congratulations."

£♡veabl shared:

"There's nothing that makes me happy as people hyping and being supportive, ku back round, abantu abangekho jealous congratulations guys."

Mologadi Rori stated:

"Love is beautiful... Congratulations nana."

Lerato Manana commented:

"Congratulations, girl."
A man proposed to his girlfriend in the store, which left South Africans in awe.
A man proposed to his girlfriend in the store, which left South Africans in awe. Image: @itumeleng_phaladi11
Source: TikTok

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Source: Briefly News

Authors:
Johana Mukandila avatar

Johana Mukandila (Human Interest Editor) Johana Tshidibi Mukandila has been a Human Interest Reporter at Briefly News since 2023. She has over four years of experience as a multimedia journalist. Johana holds a national diploma in journalism from the Cape Peninsula University Of Technology (2023). She has worked at the United Nations High Commissioner for Refugees, PAICTA, BONA Magazine and Albella Music Production. She is currently furthering her education in journalism at the CPUT. She has passed a set of trainings from Google News Initiative. Reach her at johana.mukandila@briefly.co.za