Win with Jacobs Coffee and experience the taste of Dubai!

Jacobs is proud to unveil its latest flavour innovation: Jacobs Dubai Chocolate Style Cappuccino sachets, a new flavour innovation that captures one of the fastest-growing trends in indulgence: exotic, Arabian-inspired tastes.

Blending smooth milk chocolate and creamy cappuccino with delicate notes of nutty pistachio, saffron, and cardamom, the new drink delivers a premium coffee experience for those who want more than just a caffeine fix. Each box contains eight convenient single-serve stick packs. Jacobs invites consumers to enjoy a globally inspired indulgence anytime, anywhere. It can be enjoyed hot for a cosy treat, served over ice for a refreshing twist, or even used as the base for a decadent dessert-style coffee creation.

To enter the competition, please click here for a short entry form.

“Coffee culture is evolving. Consumers are looking for indulgent, sensory-led products that feel special and shareable,” said Domaine Rautenbach, Senior Brand Manager for Jacobs. “Jacobs Dubai Chocolate was created in response to this shift, a flavour that speaks to younger audiences and the global move towards premiumisation. It’s also a testament to how Jacobs Coffee continues to lead the market by tapping into global trends that consumers are excited to taste and talk about.”

Dubai-inspired flavours such as saffron, cardamom, and pistachio are shaping desserts, beverages, and gifting trends worldwide. By bringing this trend into the coffee category in South Africa for the first time, Jacobs lets consumers enjoy a globally inspired indulgence anytime, anywhere

With this launch, Jacobs is continuing its mission to make everyday coffee moments more meaningful. Whether shared with friends, offered as a thoughtful gift, or enjoyed during a quiet moment of self-care, Dubai Chocolate Cappuccino transforms an ordinary coffee break into something memorable. It reflects a global lifestyle trend where coffee is no longer just a drink, but a moment to savour.

Jacobs Dubai Chocolate Cappuccino is now available at leading retailers nationwide.

To enter the competition, please click here for a short entry form.

Simply answer this question: What is the main ingredient in the Jacobs Dubai Chocolate Cappuccino?

Open to South African residents aged 18+. *Full T&Cs apply.

*Terms and conditions:

• The competition is open to South African residents aged 18 and older. Employees of Jacobs, Briefly, and their immediate families are not eligible to enter.
• The winner(s) will receive four (4) boxes of the Jacobs Dubai Chocolate Style Cappuccino sachets. The prize is non-transferable and cannot be exchanged for cash.
• The competition starts on [17 November 2025] and ends on [28 November 2025] at 11:59 PM.
• Winner(s) will be randomly selected from the correct entries and winners will be announced on [02 December 2025]. If no response is received within 48 hours, a new winner will be selected.
• Jacobs Coffee and Briefly reserve the right to cancel or amend the competition and its terms at any time.
• Prize deliveries may take up to two (2) weeks after the winner has been contacted. Only one delivery attempt will be made; if the winner is unavailable, the prize will be forfeited.

Source: Briefly News