Winner of Jacobs Dubai Chocolate Style Cappuccino Competition Announced

Jacobs proudly unveiled its latest flavour innovation: Jacobs Dubai Chocolate Style Cappuccino sachets, a new flavour innovation that captures one of the fastest-growing trends in indulgence: exotic, Arabian-inspired tastes.

Blending smooth milk chocolate and creamy cappuccino with delicate notes of nutty pistachio, saffron, and cardamom, the new drink delivers a premium coffee experience for those who want more than just a caffeine fix. Each box contains eight convenient single-serve stick packs. Jacobs invites consumers to enjoy a globally inspired indulgence anytime, anywhere. It can be enjoyed hot for a cosy treat, served over ice for a refreshing twist, or even used as the base for a decadent dessert-style coffee creation.

“Coffee culture is evolving. Consumers are looking for indulgent, sensory-led products that feel special and shareable,” said Domaine Rautenbach, Senior Brand Manager for Jacobs. “Jacobs Dubai Chocolate was created in response to this shift, a flavour that speaks to younger audiences and the global move towards premiumisation. It’s also a testament to how Jacobs Coffee continues to lead the market by tapping into global trends that consumers are excited to taste and talk about.”

Dubai-inspired flavours such as saffron, cardamom, and pistachio are shaping desserts, beverages, and gifting trends worldwide. By bringing this trend into the coffee category in South Africa for the first time, Jacobs lets consumers enjoy a globally inspired indulgence anytime, anywhere

With this launch, Jacobs is continuing its mission to make everyday coffee moments more meaningful. Whether shared with friends, offered as a thoughtful gift, or enjoyed during a quiet moment of self-care, Dubai Chocolate Cappuccino transforms an ordinary coffee break into something memorable. It reflects a global lifestyle trend where coffee is no longer just a drink, but a moment to savour.

Who won the Jacobs Coffee competition?

To celebrate the launch of the new flavour, Jacobs Coffee ran a competition. The winner is Elvina Pienaar, who officially received her prize on Wednesday, 10th December. Elvina is now set to enjoy the trending indulgence of the Jacobs Dubai Chocolate Style Cappuccino.

Jacobs Dubai Chocolate Cappuccino is now available at leading retailers nationwide.

Source: Briefly News