The Kiffness Reveals He Lost R500K Campaign After Defending Charlie Kirk, SA Reacts

The Kiffness Reveals He Lost R500K Campaign After Defending Charlie Kirk, SA Reacts

  • South African popular musician The Kifness recently revealed on social media that he lost a R500K campaign
  • He opened up about why he lost the campaign after he defended the late Charlie Kirk
  • Many netizens flooded the comment section with their reactions to The Kiffness losing a campaign
Netizens reacted to The Kiffness losing a campaign
The Kiffness lost a huge campaign after defending Charlie Kirk. Image: @thekiffness
Source: Instagram

South African musician David Scott, popularly known as The Kiffness, recently revealed that he lost a campaign after defending the late Charlie Kirk on social media.

On Monday, 15 September 2025, the star who once opened up about being robbed twice in America in November 2023, earlier shared a letter he received from a company that gave him a campaign worth R500K, stating that they were withdrawing their deal with him. This happened after he publicly defended the late Charlie Kirk, who was fatally shot on Wednesday, 10 September 2025.

"Just lost a R500k campaign because I defended Charlie Kirk. Worth it to be honest."

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See the post below:

Netizens react to The Kiffness losing a campaign

Shortly after he shared on social media that he had lost the campaign after he defended the slain American conservative activist, many netizens flooded the comment section with their reactions. Here's what they had to say below:

@ryanam26 said:

"Perhaps now you can focus on the music, rather than the political and religious nonsense. You are adding to the divide. Let people be and just spread positivity; it's a lot more effective."

@djsox wrote:

"Also - just so we understand, is their client's position that assassinating someone with opposing views is ok?"

@WizZifnab commented:

"Why are you hiding their name? They should be willing to stand behind these values they are referring to, right? As those values seem to be disassociated with someone who shows sympathy for someone who was murdered, I think there are a lot of others who would benefit from knowing, as they have conflicting values."

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@Akira__Kanazawa mentioned:

"I was a fan of yours before I knew of your political beliefs. Now that I know you're based, I'm an even bigger fan. Hang in there pal, bigger and better opportunities will present themselves."

@MemeStudier shared:

"I'm concerned that you were ever sponsored by a brand that looks fondly on the murder of Charlie Kirk. I wish you would tell us the brand so that we could avoid it."

@haveaskippyday tweeted:

"Wow. I’m so sorry. That’s incredibly sad- the state of our world. You know what would be cool? If @KidRock or some other artists could join forces with you- somebody you like, who could back you up."
Charlier Kirk was fatally shot
The Kiffness defended the late Charlie Kirk. Image: @charliekirk1776
Source: Instagram

What you need to know about Charlie Kirk

Charlie Kirk was an American conservative activist, writer, and commentator. He was the founder and president of Turning Point USA (TPUSA), a nonprofit organisation he started in 2012 when he was just 18 years old. TPUSA focuses on promoting conservative values, free markets, and limited government, particularly among young people on high school and college campuses.

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Kirk was also a radio host and podcaster, running The Charlie Kirk Show, where he discussed politics, culture, and current events from a right-wing perspective. Over the years, Kirk became closely associated with the current President of the United States, Donald Trump, and the Make America Great Again (MAGA) movement.

He was a frequent speaker at conservative conferences, including CPAC, and has written books such as Campus Battlefield and The MAGA Doctrine. While admired by many on the American right, he is also a controversial figure, often criticised for spreading misinformation and for his confrontational style in debates.

Kirk's death has sparked mixed reactions from people worldwide. Some were celebrating his death, while others mourned his untimely death.

DJ Shimza drags The Kiffness over Covid-19 funding

Briefly News previously reported that DJ Shimza dragged The Kiffness over the funding he received from the government during the COVID-19 pandemic. In July 2024, the Department of Sports, Arts and Culture issued a list of beneficiaries for the funding.

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Earlier, The Kiffness had made fun of DJ Shimza for allegedly pocketing money from the African National Congress (ANC). DJ Shimza bided his time and took a jab at The Kiffness for not disclosing that he received money from the government during the COVID-19 pandemic.

Proofreading by Kelly Lippke, copy editor at Briefly.co.za.

Source: Briefly News

Authors:
Mbali Tebele avatar

Mbali Tebele (Entertainment Editor) Mbali Tebele is a senior entertainment writer at Briefly News (joined 2023) with eight years of experience. She is a Journalism graduate from IIE Rosebank College (2018). She started her career in 2018 as a news writer, then moved to Add-X Marketing Solution as an account coordinator & social media assistant (2020). She was a freelance writer at Newskoop (2021) and a multimedia journalist and social media assistant at Daily Sun Newspaper (2022). Email: mbali.tebele@briefly.co.za

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