Sello Maake KaNcube Launches Men of Purpose to Tackle Masculinity and Accountability Amid GBV Crisis

Sello Maake KaNcube Launches Men of Purpose to Tackle Masculinity and Accountability Amid GBV Crisis

  • Veteran actor Sello Maake kaNcube announced the launch of Men of Purpose, a new platform designed to bring men together for meaningful conversation
  • Maake kaNcube said the initiative is rooted in an African understanding that real change starts from within
  • The news arrives as South Africa faces a troubling wave of gender-based violence and femicide crimes
Sello Maake KaNcube is hoping to help rid of toxic masculinity
Sello Maake KaNcube announced an initiative for men called Men of Purpose. Image: Sello Maake KaNcube
Source: Facebook

Sello Maake kaNcube is stepping off the screen and into a different kind of spotlight. The veteran actor, whose career in South Africa's creative industry spans more than five decades, is preparing to launch a platform that brings men together to talk honestly about who they are and what they stand for.

The platform, called Men of Purpose (MOP), is designed around conversations that tackle manhood, leadership, family, personal responsibility and community. The first event is scheduled for 17 October 2026 at Sakhumzi Zoo Lake Restaurant in Johannesburg.

What is Men of Purpose about?

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Maake kaNcube has been clear that MOP is not a space for men to perform or present polished versions of themselves.

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"Men of Purpose is not about presenting men as perfect. It is about creating a space where men can confront themselves honestly, recognise their responsibilities and make conscious choices about the men they want to become."

He added: "Purpose begins within, and from there it extends into our families, communities and the legacy we leave behind."

The platform is open to men across age groups, professions and social backgrounds. Rather than targeting a specific demographic, the organisers say MOP is for any man willing to examine his own experiences and sit with the weight of his choices. Reflection, accountability and personal development are at the heart of what they want to build.

Sello Maake KaNcube is hoping to make a positive change in society through his initiative
Sello Maake KaNcube's Men of Purpose is scheduled for 17 October 2026. Image: Sello Maake KaNcube
Source: Facebook

A broader vision beyond a single event

Those behind the initiative have described the October gathering as a starting point rather than a standalone moment. The long-term goal is to grow MOP into a broader movement that incorporates mentorship, leadership development and sustained community engagement, all grounded in an African perspective that speaks across generations.

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The launch also carries wider social significance. Maake kaNcube recently responded to the discovery of women's bodies dumped in the Ekurhuleni area and in other parts of the country, calling the murders "sad and upsetting." He was direct in his condemnation.

"These acts of violence are inexcusable, and no circumstance can ever justify the termination of another person's life."

His words echoed a sentiment shared by many South Africans who have called on men to take greater accountability in the face of the country's gender-based violence crisis. In that context, Men of Purpose arrives as more than a personal development exercise; it reflects a genuine reckoning with what responsible masculinity looks like in practice.

See the event flyer below.

Sello Maake KaNcube calls out Department of Sports

In an earlier report, Briefly News shared Sello Maake KaNcube's message to the Department of Sports, Arts and Culture.

The veteran actor expressed both outrage and disappointment following Sol Rachilo's death, accusing the department of being performative after he had previously flagged concerns about artists' welfare with no response.

Source: Briefly News

Authors:
Moroba Maepa avatar

Moroba Maepa (Entertainment editor) Moroba Maepa (née Moroeng) is the Deputy Head of the Entertainment desk at Briefly News, with nearly a decade of experience in South African media. A specialist in music and entertainment journalism, she began her career at Slikour OnLife before serving as Editor for HipHop Africa. A University of Johannesburg alumna and Google News Initiative certified professional, Moroba joined Briefly News in 2023, where she focuses on editorial excellence and leadership, merging her passion for entertainment with her love for storytelling. Email: moroba.moroeng@briefly.co.za