"Why Would I Do Anything to Hurt My Baby?" Kay Yarms Calls Out Unsolicited Pregnancy Advice
- Beauty influencer Kay Yarms called out followers who flood her DMs with unsolicited pregnancy advice and gender predictions daily
- Kay Yarms, who announced her first pregnancy on Spring Day on 1 September 2026, shared a strongly worded Instagram story addressing the intrusive messages
- Mzansi social media users weighed in after a screenshot of her story was reshared on X, sparking a conversation about boundaries online
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Source: Instagram
Beauty influencer and entrepreneur Kay Yarms, real name Khethokuhle Ngonyama, has had enough. The South African content creator took to Instagram Stories to push back against followers who bombard her inbox with unsolicited opinions, gender theories, and pregnancy warnings every single day.
Kay Yarms announced her first pregnancy on Spring Day, 1 September 2026, and the news spread quickly across South African social media. But what followed, according to her, has been anything but celebratory.
Kay Yarms addresses the daily dm overload
In a text-only black background story, she laid out her frustration without holding back:

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"There is literally nothing more irritating than the projection masked as concern that I get in my DMs daily, bathing. 😩 What makes you think I would ever do anything to hurt my baby? What makes you think I'm not researching, asking questions and making informed decisions about my own pregnancy? If it's not that it's gender predictions based off of my tummy shape and what I'm eating, if not that someone is telling you about their weird dreams. Yho Nkosi Yami. 😩🤦🏾♀️"
She followed up with a second line:
"Literally every single day like what life is this?"
The responses reflect a split in public opinion, with some defending Kay Yarms' right to share her journey without being overwhelmed by intrusive commentary, while others feel the two things are difficult to separate once a personal announcement goes viral. The screenshot was reshared on X by user @KhomotsoKD, who captioned it:

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"Banyana Baka please stop this nonsense.”
Mzansi weighs in on privacy and public figures
Not everyone was purely sympathetic. Several users pointed out the tension between choosing to share a pregnancy publicly and then expecting followers to exercise restraint.
@Neonewii wrote:
"That's why people disappear and appear with 3 month olds."
@Queen_Lhorna said:
"She's a public figure, was halfway through her pregnancy and no one knew and no one was in her business. She got bored of the silence, came out and gave her business and now they are in it, which was to be expected. Kanti ufunani?"
@jen_23_jen offered a more reflective take:
"I think this is why our mothers always said it's sacred - it being out there opens up room for every Selina and Dora to share their 2 cents because…it's been placed out there for all to see and access. No boundaries online. 😖"
Kay Yarms announced her pregnancy
Kay Yarms, a popular South African beauty content creator, announced her pregnancy on 1 September 2026, marking Spring Day with the milestone.
The announcement sparked a wave of warm messages from major industry names including Ayanda Thabethe, Amanda du-Pont and Sithelo Shozi.
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Source: Briefly News
