Joyner Lucas' net worth explained: music earnings, business, and lifestyle

Joyner Lucas' net worth in 2025 is estimated to be around $4 million, but he has challenged the figure, claiming to have an eight-figure fortune. The vivid storyteller began as an underground rapper and was briefly signed to a major label before opting for the independent route. 

Key takeaways

• Joyner Lucas is approximately $4 million rich from his budding career as an independent rapper, actor, and entrepreneur.
• Joyner Lucas' salary and income come from his music, the tech startup Tully, his froyo business, and merch sales. 
• The Massachusetts native started writing, directing, and editing his music after leaving Atlantic Records in 2018 to become 100% an independent artist.

Joyner Lucas' profile summary

Joyner Lucas' net worth

The I'm Not Racist hitmaker is estimated to be worth around $4 million by online sources like Celebrity Net Worth, but the rapper feels it is an underestimation of his real net worth. In his May 2023 song, What's That?, Joyner rapped that he has made at least $20 million from his various ventures in the entertainment industry.

Joyner Lucas built his rap career as an independent artist

Joyner Lucas, whose real name is Gary Maurice Lucas, first came into the limelight in 2015 when he featured on the BET Hip Hop Awards Cypher. He was signed by Atlantic Records in September 2016 but left the label two years later in December 2018 before releasing any album to pursue his career as an independent artist. He later told Billboard in February 2019:

It's just a certain pride in being independent, to knowing that you don't really need anybody, you could do it on your own.

Joyner Lucas' album sales

Lucas has released three studio albums. His 2020 album ADHD sold over 1 million units in the US, earning platinum certification from the RIAA. It debuted at number 10 on the US Billboard 200 and had the hit songs Will, Devil's Work, and ISIS. While talking about ADHD's success, Joyner wrote in a March 2025 Instagram post:

This album marked a pivotal moment for my career and helped me break out from an underground rapper & reach mainstream success... The most impressive part about that is that we managed to do it independently.

Joyner's second album, Not Now I'm Busy (2024), reached number 42 on the Billboard 200. The latest album, ADHD 2, came out in July 2025. Lucas has one EP, Evolution (2021), and several mixtapes, including 508-507-2209 (2017) and Along Came Joyner (2015).

The Massachusetts native has had high-profile collaborations with artists like Eminem, Chris Brown, Rick Ross, J Cole, and Logic. He has also featured Hollywood stars like Regina Hall, Mark Wahlberg, Will Smith, and Rotimi in his music videos.

How much does it cost to book Joyner Lucas?

The cost of booking Joyner Lucas to perform at an event varies and starts from approximately $25,000 to six figures. Tickets to his concerts cost from around $50 for regular seats to over $200 for premium seats on platforms like Ticketmaster.

Joyner Lucas' music app

In 2015, Joyner co-founded the music app startup Tully with his manager and business partner, Dhruv Joshi. The tech startup is an all-in-one platform for independent artists that aims to put the power of creation, management, and distribution directly into their hands.

Tully allows artists to distribute their music to all major streaming platforms like Spotify, Apple Music, and YouTube while keeping their royalties. In 2020, Sony Music Entertainment invested in the startup, which has helped it expand its offerings.

The app is available on mobile and web platforms. It offers various subscription tiers for different levels of storage and features.

Joyner Lucas' froyo business

In July 2023, the Grammy-nominated rapper opened a frozen yoghurt and smoothie shop called Oh Wow Frozen Yoghurt and Smoothies in Northborough, Massachusetts. The shop also sells a selection of bubble teas, lemonades, and boba.

Joyner also makes money from selling branded merchandise on his online store. He sells hoodies, tees, sweats, jerseys, joggers, beanies, and physical media, including vinyl records and CDs of his albums.

Joyner Lucas' transition into acting

Joyner made his film debut in 2023 with the role of Coogan in the Apple TV+ movie Family Plan starring Mark Wahlberg. He landed his second film role as Gang A Leader in Bad Boys: Ride or Die (2024), starring Will Smith and Martin Lawrence. While discussing his new career path, Lucas told BET in April 2024:

What was interesting was that I didn't have to climb a ladder from doing independent movies to the big screen. My first movie had a $200 million budget, and my second movie, Bad Boys, was probably $250-300 million... I didn't care how small or big the part was. Being in those movies was fire.

Joyner Lucas' house and cars

Lucas has kept details of his properties private, but often talks about his hometown of Worcester, Massachusetts. In August 2025, the city honoured him on his 37th birthday with a street named after him. The rapper celebrated the street renaming with the Facebook caption:

I've accomplished a lot, but this is a big milestone for me because people don't usually get street names until they're dead. I'm happy I get to experience this while still alive.

Joyner Lucas's cars often feature in his music videos. The rapper has been spotted with luxury cars like a Ferrari and a Lamborghini.

Conclusion

Joyner Lucas' net worth today shows that the independent route can pay, but an artist needs talent and dedication. The rapper uses his songs and platform to advocate for social justice and mental health awareness.

READ MORE: Lil Baby's net worth: How rich is the Grammy-winning rapper?

Briefly.co.za published a post about Lil Baby's net worth. The Atlanta-born rapper began his rap career in 2017 and has since released four studio albums with over 9.24 million units sold.

Lil Baby's 2020 album, My Turn, is his best-selling project with over 4.1 million records sold. The album is certified quadruple platinum by the RIAA and was the most consumed album of 2020 in the US.

Source: Briefly News