Katlego's Sweet Story: From Dorm Room to Business Boom
- A content creator and university student is gaining attention for running a successful sweet business from her dorm room
- She started selling sweets online, with orders now reaching 20 per day, by using her resourcefulness
- Despite facing past business failures, she persevered, using social media to promote her brand, Sweet Treats, and building a loyal customer base
Source: Instagram
A content creator is going viral for running a sweet business from her dormitory room in Pretoria. Katlego Motseta, a university student, sells sweets online. She packages and sells them on her own with a full price list in her DMs.
From zero followers to 20 orders a day
The Instagram video from @katlego_mots went viral after being posted on 18 August 2025. She started her small business, Sweet Treats, with no followers or clients and now has 20 orders a day. Katlego buys sweets in bulk and then creates packages. She even sells in bulk with six tubs, 50 cups and 50 kebab sticks of sweets for R900.
The small business owner has been open about the fact that her previous businesses have failed and that she always wanted to be a business owner. She kept going to fulfil her dream. She consistently posts online to keep her business alive. Despite not having a formal business setup, she used her resourcefulness to build her business.
Source: Instagram
Starting a small business
SME South Africa reported that university students can find business ideas by looking at their environment and daily challenges, and helping to fill that gap. For Katlego, it was an idea and a drive to succeed, using social media to promote her business.
This goes beyond selling sweets; Katlego has created a supportive community around her brand. The Instagram account, which once had no followers, now has a loyal fanbase. She regularly acknowledges messages and responds to comments.
x.stxrkzzy said:
"This gave me even a bigger reason to order and motivate myself."
sithandiwe wrote:
"Stunning , innovative and about to soar 🙌🏽🙏🏾"
wahotel_ commented:
"Small dreams matter too🔥🔥🔥 love that 🙌🏾🙌🏾🙌🏾"
leighann.motaung said:
"I would totally buy your sweets!!!!"
zola_mvelase wrote:
"Beautiful young lady 🙌🙌🙌May your business Bloom ❤️"
grey_tic.ker commented:
"These are the best treats everrr❤️"
h_r_highness_emich said:
"Wow, wow, wow👌🏽 👌🏽 👌🏽 👌🏽. This is so beautiful, Katlego. Wishing you grow from strength to strength. May no one ever be able to dim your light 👌🏽👌🏽👌🏽👌🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽"
iluvokuhle wrote:
"Never listen to the naysayers babe. Keep up the hustle, we love to see it❤️"
Watch the Instagram video below:
3 More Briefly News entrepreneur stories
- A teenager from Johannesburg, an entrepreneur, created The Met Gala for Matrics with tickets for R1 600. He created this event for matriculants to create connections.
- A South African student started his catering business from his dormitory and sells food to his university residents to earn some cash.
- A 28-year-old man living in Johannesburg has made his first million. He was led to make money after being kicked out by his father as a teenager.
Source: Briefly News
