- The Naturena based side have every reason to smile after their efforts in designing their jersey was rewarded
- The international recognition contrasts sharply with the criticism aimed at the jersey by some local fans when it was introduced
- Kaizer Chief's marketing department are over the moon about the development and orders have increased internationally on their digistore
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Kaizer Chiefs have every reason to smile and be proud as they walk onto the pitch in their jersey, and certainly off the pitch. The club's jersey has been given international critical acclaim after being voted the world's best. Both the home strip of the gold and black as well as the purple bodied strip that local fans were very critical of. have recieved international recognition
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Briefly.co.za learned that popular UK based football magazine FourFourTwo wrote on their website, “Oh yes. Kaizer Chiefs have produced two delightful kits for the current season: first‚ a gold home jersey with black strips which represent ‘traditional spears rising together to create a sense of motion and unity on the field’.
“The second is a stunning purple-bodied‚ black-sleeved change strip with some fetching splashes of gold on the collar‚ crest and Nike swoosh. Now‚ where can we buy one… or 10?”
This news has been met with intense delight by Naturena and marketing director Jessica Motaung told Times Live, "It amplifies the brand for those who do know us‚ but also introduces us to new markets who don’t”. This will be a welcome development for the team as it tries to improve results on the pitch to match the success off the pitch
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Source: Briefly News