Meet Antonio Sustie, Israeli School Dropout Who Turned R5 700 Into Fortune After Immigrating to US
- Israeli immigrant Antonio Sustiel is the proud owner of Flooring King, a multi-million business in the US
- The back story behind the success is that he dropped out of school at age 10 and only had $400 (R5 700) when he relocated to America
- He managed to invest the money in a business that has over the years grown in leaps and bounds and turned him into a self-made millionaire
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If you look at Antonio Sustiel now, you would struggle to believe the kind of childhood and upbringing behind the scenes.
That is because the Israeli school dropout now runs a business empire in the US whose value runs into millions of dollars.
Humble beginnings
What most are unaware of is that Antonio dropped out of school while aged 10 and joined his father’s construction company.
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When he turned 18, he served in the Israeli army before relocating to the US in 1987 at the age of 23.
CNBC records that the youngster only had $400 (R5 700) in his pocket when he found himself in Florida, but he was hellbent on changing his fortunes.
He started by dealing in cheap perfume around Miami and managed to build a reputation while growing into a brand.
Flooring King was born by fluke
Antonio then invested the proceeds from his perfume business in a 5,000-square-foot warehouse, a decision that would propel him to greatness.
As luck would have it, a friend informed him that he was looking to get rid of 20 industrial-sized containers of laminate flooring and wanted buyers.
“I had no idea what laminate flooring is, but I had a warehouse to store the material. And I could sell it,” he said, which is how Flooring King came to be in 1999.
For the last 15 years, Flooring King has sold flooring units worth $40 million (RR5.7 billion), with the company averaging 10 to 15 housing projects every day.
Works round the clock to build business
Antonio's business model is to buy laminate flooring that other manufacturers don’t want at a wholesale price and then resell it at a mark-up.
What makes his business tick is the fact that he is always willing to get his hands dirty even if it means loading the trucks himself and going to sites together with his employees.
He also discloses that the other trick behind his business success is always being available on phone, whether he is at an event or about to go to bed.
“If you don’t put in 15 to 20 hours of work each day, you’re never going to make it big. Put the business first,” he advised.
From a school dropout, Antonie now lives in a magnificent mansion in Ft Lauderdale and drives luxurious cars among them Rolls-Royce, Ferrari, Tesla, and Bentley.
Mzansi entrepreneur gets hustle on no matter the weather, Peeps praise him for working in the pouring rain
Briefly News previously reported that a lot of people let stumbling blocks stop them from getting out there and doing their thing, but not this young Mzansi entrepreneur. He’s got his mind on the end goal and ain’t nothing going to stop his hustle.
When you decided to go for something, you have to put your heart and soul into it, and that sometimes means standing in the rain with a smile on your face.
Briefly News shared a young man’s story on Facebook which we spotted on the Twitter page @kasieconomy. Sharing a picture of the dedicated businessman standing in the rain selling his goods, we expressed what an inspiration this moment is.
Source: Briefly News
Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.
Privie Kandi (Entertainment Editor) Privilege Kandi is an entertainment news editor (joined Briefly in 2022). A Journalism and Mass Communication graduate from the Christian College of Southern Africa (2016), she has been in the arts and entertainment industry for six years. Privie has worked for the Zimbabwe International Film and Festival Trust as a communications officer and a writer and TV producer for lifestyle and entertainment channel CME TV. She passed a set of trainings by Google News Initiative. You can reach her at privie.kandi@briefly.co.za.