Pharrell Williams Launches Xhosa Sneakers Design 'Uluntu', Not for Sale in SA

Friday, May 14, 2021 at 12:44 PM by Mxolisi Mngadi

- Pharrell Williams has teamed up with Adidas and made a Xhosa-themed sneakers design which is surprisingly not for sale in Mzansi

- The US musician's new shoe features the word 'Uluntu', which is Xhosa for human race and humanity

- The sneakers will be sold via Adidas' online store and in selected retail stores around the world, but just not in Mzansi

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US music producer Pharrell Williams and Adidas Originals have launched a Xhosa sneakers design but it is disappointingly not available for sale in Mzansi.

The NMD HU Clear Aqua sneakers feature the word 'Uluntu', which is Xhosa for human race and humanity. The latest edition drawing inspiration from Mzansi is the first to be released in a blue tone.

Pharrell Williams Launches Xhosa Sneaker Which Is Not Available for Sale in Sa — Pharrell Williams launched a Xhosa sneaker which is not available for sale in SA. Image: @pharrell
Source: Instagram

Business Insider reports that a representative from Adidas South Africa's head office told them that the shoes will not be available for sale in the country. The musician's sneakers will be sold via Adidas' online store, mobile app and at selected retailers around the globe. They cost $220 (about R3 000) in the US.

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Many Mzansi social media users have shared mixed reactions to the launch of Pharrell's new sneakers line. Some have asked why they would not be available for sale in Mzansi while they are using one of Mzansi's own languages. Check out some of the comments below:

@bonganig wrote:

"@bathu_sa & @DRIPFootWear are clearly doing something right if @adidasoriginals is going to target South Africans like that."

@DidimaloM commented:

"Hey Bongani. Just read the article, unfortunately they’re not going to be in retail here in SA. But you’re right if one of languages made in on an Adidas footwear, we celebrate nonetheless."

@Ritabat2010211 said:

"Why can't you buy it in SA?"

@kengBothata commented:

"A strategy to create a demand so that they can put a big price tag on it and then call it exclusive."

@SingElle added:

"Even a bit of @MaXhosaAfrica would have made it African, let alone Xhosa."

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"Is This a Joke": Mzansi Reacts to Pharrell's Xhosa Sneakers That Arent' Available In SA

In other entertainment news, Briefly News reported that US musician Pharrell Williams turned a whopping 48 years old on Monday, 5 April but he is not ageing at all.

The Happy hitmaker's fans flooded social media to share their birthday wishes to their fave and to react to his snaps. Most of them couldn't believe that at 48, he still looks half his age.

Complex took to Twitter and posted a black and white snap of the superstar when he was still younger and another that was taken recently. The outlet tweeted:

"Happy 48th birthday to the timeless (& ageless) legend, @Pharrell. There will never be another."

Tweeps took to Complex's timeline to share their birthday wishes and thoughts on the young-looking 48-year-old legend. Check out some of their comments below: @WillBeck18 wrote:

"Man’s 48, looking younger than 17-year-old me."