-Tshwanelo left her job with a major media company to pursue her dream
- Her empire started as a small concierge service but soon expanded to marketing and distribution
- Tshwanelo is an inspiration to South African entrepreneurs
Working her way up the corporate ladder, Tshwanelo Ntshudisane from Kgabalatsane, landed a job as a marketing assistant at a major South African media group. But Tshwanelo had bigger goals than working for a major corporation and soon left her position to start her own company, Yvega Communications.
Tshwanelo’s company started as a small concierge agency after she realised that companies have countless tasks and responsibilities, she designed her company to help businesses by taking care of the marketing duties, wrote EmelelaSA.
Soon, with her keen entrepreneurial insights, she noticed that there was a lot of small business operating in her market. Tshwanelo then decided to branch out into marketing to assist these business realise their potential by getting the word about them out there.
Additionally, Tshwanelo runs a distribution company called Marble Rose. The innovative young woman has her hands in both marketing and distribution, Briefly.co.za discovered.
But it didn’t come easy and Tshwanelo faced many challenges to accomplish what she has, including spending two years not earning a salary.
“This is a complex situation because the business may have money but you don't, it's not your money, it belongs to the business. You can spend three years without paying yourself, all the money you make pays employees and manages the daily runnings of the business,” she wisely shared with South Africans on social media.
She also motivated aspiring businesswomen to trust in the vision they have for their company.
“The trick in being an entrepreneur is not just ‘not giving up’. You need to be sure in what you are doing, you need to believe in your dream and your vision. You need to know that even though things are not happening now, they will eventually happen because you have a solid business plan, you know your story.”
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