A judge has ruled that actress Connie Ferguson's beauty products company set out to deceive customers by making a product look like Nivea's.
Ferguson's company, Koni International Brands, has been ordered to change the packaging of its Connie Bodycare Men Shower Gel. They have also been told to delete all images of the product online.
Judge Denise Fisher said the Connie packaging was made to look like the Nivea packaging on purpose.
"A shower gel is of the nature of products that are often the subject of an impulse buy, which ... has the effect that the chances of error are enhanced," she said.
Nivea owners Beiersdorf sued Connie two years ago, after they saw the packaging of the product especially the use of blue containers, silver and yellow/green fonts, logos and designs.
In response Connie’s team accused the German company of bullying.
They told the court that their market research found "men rotated more towards the colour blue and that blue is furthermore regarded as a universal colour for men". They added that products like Vaseline, Protex, Clere and Renew also used blue colours.
But the judge ruled that Connie’s product was too similar to Nivea.
Connie Ferguson has worked very hard to get where she is, and it's unfortunate that this incident occured, but it will not dent her empire. Briefly.co.za recently looked at the woman's hardworking journey to success.
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