- The list of retail giants opting to boycott TRESemmé products seems to be growing daily in the aftermath of its controversial advert
- Both Shoprite and Pick n Pay have confirmed they will no longer be supporting the brand in light of the controversy
- The advert, which made racially offensive comments on African hair, sparked EFF protests across the country this week
Both Shoprite and Pick n Pay have announced they will be cutting ties with TRESemmé and will be removing products from their shelves.
Pick n Pay confirmed their intention to stop stocking the brand in response to a query from social media personality @dramadelinquent, saying that:
"Given the recent concern about the language used by TRESemmé, we have decided to remove the products from our shelves while we engage with the supplier."
News24 reports that the Shoprite group has also confirmed they will be following suit and removing products from all stores:
"We can confirm that TRESemmé products have been removed from sale in our stores."
The number of retail behemoths opting to completely cut ties with the brand seems to be growing daily in apparent solidarity against racism in the country.
Earlier, Briefly.co.za reported that Clicks and Checkers had announced that they would no longer be stocking the brand, which is owned by Unilever.
The company and Clicks are set to meet with the Economic Freedom Fighters on Thursday after the party kicked off a national campaign against the pharmaceutical retailer.
The Red Berets had provided Clicks with a list of demands in order to hold the company accountable for the racially-charged advert posted on its website.
The images used originated from TRESemmé, which issued an apology over the incident and promised to reinforce control measures to avoid a repeat of the situation in the future.
While the EFF confirmed that the meetings would be taken place between party leadership and top executives, it made it clear that it would have no impact on Thursday's planned protests.
The party had vowed to continue demonstrations until Clicks complied with demands including the dismissal of responsible executives and the cancellation of contracts with implicated suppliers.
It remains to be seen if the discussions held between the party and the companies will result in a ceasefire.
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