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Clarification and Retraction of Briefly News’ Article Regarding The Kiffness
Celebrities

Clarification and Retraction of Briefly News’ Article Regarding The Kiffness

by  Rianette Cluley
1 min read

On 16 September 2025, we published an article titled The Kiffness allegedly caught in a lie over the R500K campaign deal concerning The Kiffness (Mr. David Scott).

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Briefly News retracts article about The Kiffness and apologises
South African musician David Scott, aka 'The Kiffness', poses during a photo session in Paris, on September 25, 2024. Image: GEOFFROY VAN DER HASSELT/AFP via Getty Images
Source: Getty Images

Following further review and the availability of additional context, we decided to remove the article to avoid any possible misunderstandings or mischaracterisations of The Kiffness or the situation.

As a media house, we remain committed to responsible and accurate reporting.

We regret any unintended impact the publication may have had on The Kiffness and reaffirm our dedication to maintaining the highest editorial standards.

Source: Briefly News

Authors:
Rianette Cluley avatar

Rianette Cluley (Director and Media Project Manager) Rianette Cluley is the Media Project Manager of Briefly News (joined in 2016). Previously, she was a journalist and photographer for award-winning publications within the Caxton group (joined in 2008). She also attended the Journalism AI Academy powered by the Google News Initiative and passed a set of trainings for journalists from Google News initiative. In February 2024, she hosted a workshop titled AI for Journalists: Power Up Your Reporting Ethically and was a guest speaker at the Forum of Community Journalists No Guts, No Glory, No Story conference. E-mail: rianette.cluley@briefly.co.za

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