Maison Martell’s Luxe Launch in Johannesburg: South African Celebs Spotted at Lavish Event in Video

• Maison Martell recently hosted its launch event in Johannesburg, and Briefly News caught up with familiar faces
• The luxury French cognac brand organised a curated experience, including South African local talent in food and entertainment, as well as artisan crafts
• Montecasino's outdoor area turned into a Maison Martell hub on 13 March 2026, and Briefly News reported live from the event

Maison Martell planted its roots in South Africa in Johannesburg with a night which translated to understated luxury. Reality TV star City Makoti and her husband, Sihle Dambuza, were among the first public figures to experience Maison Martell's South African launch.

Martell's launch in South Africa came in the form of immersive luxury at Montecasino until 28 March 2026. Briefly News attended the luxury experience Maison Martell hosted at Montecasino in Johannesburg. Some of the celebs at Martell's event included Anthony Jefta, who was the MC of the night. Martell's headline performer for the music experience, K.O, gave attendees a trip down memory lane when it comes to South African music.

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The evening of Martell's launch was an array of experiences, aimed at giving guests varied bites of luxury. Briefly News captured all that attendees can expect at a luxury Martell cognac experience at Montecasino. Speaking to Briefly News and representing Maison Martell, Tintswalo Baloyi said that Martell was expanding its footprint in Africa since the brand started in Nigeria, she said:

"South Africa is the next hub of culture, and this is why Martell has landed on our shores."

Maison Martell arrives in South Africa

Martell whetted appetites for the night at Montecasino with a bar serving various drinks. The evening was one full of mingling while immersed in a range of activities. Briefly News spotted Reality TV stars and South African fave, City Makoti aka Anika, and her husband Sihle Dambuza, soaking up the atmosphere Martell created. The pair shared a moment between sips of Martell Cognac and looked more in love than ever in a video captured below.

The drinks were the highlight of the night with a cocktail-making station. Briefly News explored Martell's cocktail-making experience with comedian Mphopopps. The comedian was one of the guests who got the opportunity to get their hands on Maison Martell's cognac bottle. The cognac was the perfect base for a Martell cocktail that guests made under the guidance of a professional bartender. Watch the video of the bartender at work.

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Maison Martell's quiet luxury moments

Martell promised a night of slow luxury, and guests were also treated to a delicious menu. To launch the French brand in South Africa, the menu included African influences, such as oxtail in a pilaf, among other dishes. The food was hearty, compact, yet still captured a level of finesse with a convenient form of presentation for guests to eat while mingling.

Martell also showcased leather work with an artisan section. Guests were able to walk through and appreciate the finer details in the leather work. Maison Martell is presenting its live experience at Montecasino until 28 March, and tickets are available.

Other Briefly News stories about fine experience

• A British woman's luxury Dubai adventure left people stunned as she showed off the lavish experience she had.
• South Africans were fascinated after a woman opened her brand-new luxury luggage in a TikTok video.
• A woman went on a Paris designer shopping spree in a video that was a major hit.

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Source: Briefly News