R1.4 Million Couch Listing Online Leaves South Africans in Shock
- South Africans were astonished by an online listing for an ordinary-looking couch priced at over R1 million
- The unusual price left many wondering if it was a pricing error, a website glitch, or a viral marketing stunt
- Beyond the disbelief, the viral post highlighted concerns about pricing transparency on online platforms
South Africans were left in disbelief and amusement by a viral online listing showing an ordinary couch priced over R1.4 million, which sparked conversations about pricing transparency and provided relatable humour amidst economic pressures.

Source: Getty Images
South Africans were left in disbelief after spotting an online listing showing a couch priced at an eye-watering R1,448,885. The post, originally shared by Reddit user Amazing_Afternoon955, quickly went viral due to its jaw-dropping price and strange payment plan. According to the listing, customers could also pay R241,480.83 per month for the furniture item.
The couch itself looked fairly ordinary in design. It featured a neutral-toned L-shaped layout, the kind commonly found in many homes across the country. What made it unusual was not the design or material, but the luxury price tag, which seemed completely out of place for a product that didn’t appear custom-made or high-end.

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The post sparked hundreds of reactions, with many South Africans questioning whether it was a pricing error, a glitch on the site, or an attempt at viral marketing. Despite the confusion, the image continued to spread online, especially on platforms like Reddit, where locals enjoy sharing bizarre or overpriced product listings.
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Viral online furniture listing sparks questions on pricing transparency
Some suspected that the price may have been caused by a misplaced decimal or incorrect data entry on the website. However, others pointed out that even if it was an error, it raised valid questions about quality control and pricing transparency on online shopping platforms.
For many people in South Africa, where the cost of living continues to rise, the idea of paying more than R1 million for a couch was completely out of reach and out of touch. While luxury furniture does exist, this particular couch didn’t show any signs of rare materials, craftsmanship, or limited edition appeal.

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The story quickly turned from confusion to comedy, with social media users creating memes and humorous comments around what such a couch should be capable of doing. The moment also served as a reminder of how fast internet communities react to odd listings and how pricing can make or break a product’s credibility.
While the seller of the couch has not been identified, the viral image continues to circulate online, giving South Africans a reason to laugh, or shake their heads, at the wild side of e-commerce.

Source: Getty Images
Mzansi reacted to the couch price
benevolent-badger joked:
“Maybe it comes pre-stuffed with cash?”
NoAccess6738 wrote:
“That couch better be like Aladdin’s carpet and fly me around if it’s going to cost that much.”
EditingAllowed chimed in, saying:
“Must be Cyril’s couch...”
RobotRob777 joked:
“Don’t worry about it! You can get it for a low, low price of R241,480.83/month. Now, who can’t afford that?”
lat_rine simply exclaimed:
“No Woolworths, no!”
Numzane tried to make sense of the price:
“Assuming the decimal is misplaced by two: R1 448 885.00 becomes R14 488.85. Seems more reasonable then. Actually, a pretty nice couch for the price,” they said with a laughing emoji.
Kavi4 commented:
“Government tender inflation going mainstream.”
nananananawhoopa said:
“Saw the headline and before I opened the pic I was so sure it would be a Vetsak couch."
Check out the Reddit post below:

Source: Twitter
3 Briefly News stories related to couches
- A woman went viral on TikTok for her transparent unboxing video of an affordable couch purchased online from Takealot.
- A South African woman sparked excitement online after unboxing a stylish grey couch from Takealot, which was part of her living room makeover.
- A heartbreaking experience with a custom couch order sparked a lively discussion across social media platforms after a lady shared a post.
Source: Briefly News