Gugulethu Xofa Speaks on Influencers in the Acting Industry: “A Lot Has Changed in the Industry”

Gugulethu Xofa Speaks on Influencers in the Acting Industry: “A Lot Has Changed in the Industry”

  • Gugulethu Xofa opened up about how influencers have taken over the acting industry
  • She spoke on the influx of social media celebrities in the film industry getting more roles than actual actors
  • The former Redemption actress revealed that influencers receive preferential treatment over professional actors because of their influence
Gugulethu Xofa addressed influencers in the acting industry
Gugulethu Xofa spoke about her experience working with influencers in the acting space. Images: Gugulethu Xofa
Source: Facebook

Gugulethu Xofa opened up about the struggles of the film industry since influencers started taking over. The actress revealed how social media celebs receive better treatment than professional actors, and how the industry is dying.

Gugulethu Xofa addresses influencers in the acting industry

Gugulethu Xofa spoke about how influencers have made it difficult for actors and other creatives to land and keep their jobs.

Known for her role on BET Africa's Redemption, Xofa expressed her frustration at how these social media celebrities have changed the acting industry, which went from judging one's talent, to how many followers one has.

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According to TshisaLIVE, the actress said influencers receive preferential treatment, also pointing out how young actors get sidelined by online celebs. She mentioned how other entertainers switch careers regardless of their talents:

"A lot has changed in the industry. Many aspiring actors flock to theatres to be great performers but get to the auditions to be sidelined by influencers. Some come in as presenters and later switch to DJing, then change to acting, it's disappointing, to be honest."

MacG drags Pearl Thusi's DJing career

It's not only Gugulethu who questioned other creatives' career moves, MacG once dragged Pearl Thusi after she went into the DJing space.

Briefly News shared how the Podcast and Chill host age-shamed the actress, saying she was too old to be a DJ. Not only that, but Mac also questioned what could have inspired the transition from Queen Sono to the decks.

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The publication also shared netizens' reactions to Pearl launching her DJing career after her acting gigs slowed down, where many claimed that she was simply going where the money was.

Jerry Mofokeng speaks on working with influencers

In an earlier report, Briefly News detailed Jerry Mofokeng's experience working with social media influencers.

The veteran actor explained the treatment professional actors receive compared to influencers, and how actors are expected to act to accommodate the online celebs.

Source: Briefly News

Authors:
Moroba Moroeng avatar

Moroba Moroeng (Entertainment editor) Moroba Moroeng is an entertainment writer at Briefly News and a University of Johannesburg alumni (Public Relations and Communications, 2018). She was the content manager and, later, editor for HipHop Africa, where she honed her proofreading, leadership, and content management skills. Having begun her career as a content writer for Slikour OnLife, Moroba has over four years of experience as a writer specialising in music journalism and entertainment. She joined Briefly News in 2023 and passed a set of training courses by the Google News Initiative. Email: moroba.moroeng@briefly.co.za