South Africans Praise All Blacks’ IsiXhosa Video: “So Clean and Crisp”
- The All Blacks social media team posted a clip featuring isiXhosa words, their pronunciation, and meanings ahead of Saturday's decider
- The New Zealand team soundtracked the video with a song by South African rapper Kwesta, drawing praise from rugby fans
- The post went viral on X as South Africans reacted to the gesture ahead of the series-deciding third Test
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The All Blacks have pulled off a social media masterstroke ahead of one of rugby's most anticipated weekends, dropping a video that has South African fans genuinely impressed.
Source: Facebook
With the Springbok-All Blacks series locked at 1-1, New Zealand's social media team posted a clip on 2 September that showcased several isiXhosa words, walking viewers through the correct pronunciation and meaning of each term. The cherry on top? The video was soundtracked by South African hip-hop artist Kwesta, a choice that clearly landed well with the audience.
Kwesta and isiXhosa: A winning combo
The clip quickly caught fire on X, with fans praising the All Blacks' content team for going beyond the usual match-day promotional material. @Android15899317, who goes by Thanos wa Mzanzi on the platform, summed up the mood of many:
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"All Blacks Content is so clean and crisp, the song selection is even better."
The gesture resonated because it felt genuine rather than performative. Selecting Kwesta, one of South Africa's most beloved rappers, to score a video celebrating an indigenous South African language showed a level of cultural awareness that fans did not expect from a visiting team.
Watch the video below.
Mzansi reacts with love on social media
The replies section reflected widespread appreciation, with fans and rugby accounts alike weighing in.
@SportyGalV wrote:
"I am on their page daily, they've been having the best tour so far, love it."
@allmightyzar brought the humour, posting:
"Gwijo Squad right now" followed by a laughing emoji, a nod to the celebratory singing that Springbok supporters are known for.
@PhungulaSam kept it simple and sincere:
"You can't help but respect this country, and its team."
@Rugby_Scoop, one of the more active voices in the thread, responded to the clip with a dancing and black heart emoji, adding
"So beautiful" in a separate reply.
The third and deciding Test between the Springboks and the All Blacks is set for this coming Saturday, with the series on the line. If the All Blacks were hoping to win a few hearts before kick-off, their social media team may have already done half the job.
Viral South African scrum captures rugby fever
Briefly News previously reported that a viral clip of South Africans forming a rugby scrum at a petrol station at night swept across social media on 1 September 2026
The video captured strangers joining together in the spontaneous scrum, with rugby fever running high during the Springboks vs All Blacks series
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Source: Briefly News
