Who is Ryan Upchurch, and how did he turn music and merch into wealth?
Ryan Upchurch describes himself as a rapper, musician, and comic. Unlike many artists who rely heavily on record labels, he leveraged platforms like YouTube and social media to grow a loyal fan base. Ryan has built an estimated net worth of $4 million through a mix of independent music releases, viral internet content, and a highly successful merchandise brand.
Source: UGC
TABLE OF CONTENTS
Key takeaways
- Ryan Upchurch built his career independently, avoiding traditional record label structures.
- In 2021, he founded Holler Boy Records.
- Ryan Upchurch's net worth in 2026 is estimated at $4 million.
- Merchandise sales, especially his RHEC brand, play a major role in his income stream.
Profile summary
Full name | Ryan Edward Upchurch |
Gender | Male |
Date of birth | 24 May 1991 |
Age | 35 years (as of 2026) |
Place of birth | Cheatham County, Tennessee, USA |
Current residence | Tennessee, USA |
Nationality | American |
Zodiac sign | Gemini |
Ethnicity | Caucasian |
Sexuality | Straight |
Height | 5 feet 9 inches (175 cm) |
Weight | Approximately 167 lb (76 kg) |
Hair colour | Brown |
Eye colour | Hazel |
Marital status | Single |
Children | 1 |
Profession | Rapper, singer, songwriter, comedian, and entrepreneur |
Who is Ryan Upchurch?
Ryan Upchurch is an American artist known for blending country, rap, and rock into a unique genre often referred to as country rap. He first gained attention through comedic videos on YouTube before transitioning into music. Ryan is known for hit songs, such as Holler Boys, Raise Hell, and Outlaw.
What is Ryan Upchurch's net worth?
His net worth is estimated at $4 million. This amount is accumulated through multiple income streams.
Source: Original
How did Upchurch make his money?
The rapper's earnings come from the sources listed below:
- Music sales and streaming platforms
- Concert tours and live performances
- YouTube monetisation
- Merchandise sales, particularly through his RHEC (Raise Hell and Eat Cornbread) brand
How much does Upchurch make a year?
The amount the rapper makes a year remains unconfirmed in the public domain. His primary source of income is music, through streaming revenue, album sales, and touring. Ryan Upchurch’s merchandise sales and YouTube earnings have also contributed significantly to his wealth base.
How old is Ryan Upchurch?
Ryan Upchurch's age 35 years as of 2026. He was born on 24 May 1991 and his Zodiac sign is Gemini.
Source: UGC
Family background
Ryan Upchurch was born in Cheatham County, Tennessee, United States of America, and his nationality is American. His family operated a paint company and a chicken farm.
Growing up, the rapper's family faced financial struggles when work was scarce. Ryan Upchurch's mom, grandmother, and grandfather were his primary caregivers. The family holds strong values.
The talented rapper has kept much of his family life relatively private, though he occasionally references his upbringing and Southern roots in his music.
Educational background
Ryan dropped out of Cheatham County Central High School to focus on other creative pursuits. He began rapping in the early 2010s.
The American rapper gained early exposure through a remix of I’m Still Fly by Big Page, produced by Lextronic. Before committing fully to music, he had a strong interest in vehicles and frequently shared photos of cars on social media.
Source: UGC
Career
Ryan Upchurch started his online career by making videos using the hilarious character Upchurch the Redneck. The videos garnered so much attention that he had accumulated more than half a million followers on his YouTube channel within four months. Currently, he has over 3.35 million subscribers on his eponymous YouTube channel.
The American rapper proceeded to make more videos, but with different characters like Little Larry and Uncle Randy. His works caught the eye of various TV networks, and he started getting TV roles. In 2015, Ryan Upchurch decided to pursue his music career.
Ryan has produced numerous hits and different labels. Some of Ryan Upchurch’s labels are Redneck Nation Records, RHEC Entertainment, and Holler Boy Records. Ryan Upchurch’s songs include those listed below.
- Holler Boys
- Country
- Simple Man
- Outlaw
- Rolling Stoned
- Dirty South
- Tonight
- The Old Days
- Bloodshed
Ryan Upchurch's albums include:
- Heart of America (2016)
- Chicken Willie (August 2016)
- Summer Love (2017 Country-oriented EP)
- Son of the South (2017 Studio album)
- King of Dixie (Studio album released on 10th November 2017)
- Creeker (1st Rock album released on 20th April 2017)
- The Oven (2018)
- Supernatural (2018)
- River Rat (2018)
- Creeker 2 (2019)
- Parachute (2019)
Source: UGC
Other Works
Besides singing, Edward has also ventured into other works. For example, he is the head ambassador of R.I.S.E & Stand, an anti-bullying organisation. He is also an actor.
Ryan Upchurch’s merch, commonly known as Redneck Nation, is sponsored by the RHEC clothing line. The merch comprises hoodies, shirts, letter stickers, phone grips, hats, lighters, tumblers, necklaces, and many other items.
Ryan Upchurch's house
Rapper Upchurch has been associated with a large rural estate in Tennessee. The property is often described as a private, expansive property with multiple features, including a main house and guest house, a swimming pool, and a personal recording studio. The rapper purchased one such property for about $1.5 million.
Who is Ryan Upchurch's wife?
The musician is not married but is reportedly dating Bethani Culp, famous as Bethanine Shele on social media. Ryan has frequently referred to her as his 'lovely lady' and 'best friend' on social media. In an Instagram post on 15 February 2025, the rapper posted Bethani and their daughter, alongside a sweet message. which reads.
Too my lovely lady, I wanna say I’m very thankful for you & for everything you do for our daughter & I. Your the most positive woman I ever met & you’ve gotten me through so much over the years & have been there for me when nobody was. I wouldn’t wanna live life without you, I love the love we have, your the best friend anyone could ever ask for & I cherish every second that goes by being yours 💋🤍 love you Beffie Loo.
The Holler Boys hitmaker was previously engaged to his then-best friend and lover, Taylor Eileen Smith. In March of 2021, the two were reported to have separated.
Ryan and Taylor deleted each other’s posts on their respective social platforms. Since then, Edward has mostly kept his love life private. He mostly posts about his music on social media.
Does Ryan Upchurch have a daughter?
Ryan welcomed a daughter named Lilli-Anna Loula' Athena Upchurch with his partner, Bethani. Lilli-Anna was born in August 2024.
What happened to Ryan Upchurch?
In late 2022, Holler Boy Records, the label Upchurch founded, became inactive after its first signed artist, Chase Matthew, transitioned to another record label.
In June 2025, Ryan Upchurch publicly announced on Instagram and TikTok that he planned to step away from the music industry. He explained that his decision is driven by a desire to focus on family life.
The rapper said he wanted to be a cool dad to Lilli-Anna Loula' Athena Upchurch. He indicated he would retire after releasing two final albums.
According to Ryan Upchurch's news update, Upchurch is involved in a federal defamation lawsuit filed in the Middle District of Tennessee. The case relates to statements he made about the 2022 disappearance of a teenage girl. The rapper had controversially characterised the incident as a scam.
In 2026, Upchurch shared concerns about internal issues within his team. Through a series of social media posts, he claimed that some employees had stopped fulfilling their responsibilities. He further alleged instances of misconduct, including financial irregularities and attempts to take control of his music without permission.
The IG statement read:
Sorry it’s taking so long to get back to the music yall. Lots of things been uncovered about employees that worked for me. After questioning their actions, they stopped doing what they were hired to do such as, videography, financial management, surveillance and merch for you guys. Then when questioned about it they all act weird, flee the scene & claim I have psychosis & drug problems. I have people getting to the bottom of it. And legal action against them will happen very soon. Thank you for your patience in this suspicious series of events, love bubba 🧡
Source: UGC
Trivia
- Ryan Upchurch is also a long-time collector of Pokémon cards, a hobby he has maintained for many years.
- The American rapper has many tattoos on his body.
- He often plays songs by Elvis, Johnny Cash, and George Jones when driving.
- Ryan often speaks about the dark side of the music industry in Nashville, Tennessee.
- He enjoys using metal detectors on his properties to search for historical artefacts and other interesting remnants from the past.
Multiple sources reveal that American rapper Ryan Upchurch is worth about $4 million as of 2026. He has accumulated this wealth from his music career, merch, YouTube channel, and other ventures. Away from his career, Ryan has a daughter with his partner, Bethani Culp.
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Source: Briefly News
Peter Kinuthia Peter Kinuthia is a 2018 graduate of Kenyatta University with a Bachelor's degree in Health Services Management. With over five years of copy-writing experience about media, lifestyle, and health affairs, Peter has cemented a solid career in copy-writing/journalism. He previously worked with Ace My Homework before joining the Briefly team in 2017. With over 5 years of experience in Briefly, Peter has become a remarkable wordsmith. (Email: petekinuthia9@gmail.com)
Cyprine Apindi (Lifestyle writer) Cyprine Apindi is a content creator and educator with over seven years of experience. She holds a Diploma in Mass Communication and a Bachelor’s degree in Nutrition and Dietetics from Kenyatta University (graduated in 2017). Cyprine joined Briefly.co.za in mid-2021, covering multiple topics, including finance, entertainment, sports, and lifestyle. In 2023, she finished the AFP course on Digital Investigation Techniques. In 2024, she completed the Google News Initiative course. Cyprine received the 2023 and 2025 Writer of the Year awards. Email: cyprineapindi@gmail.com
