- Reebok has responded to the major commotion AKA cased with his accusations about remuneration for the SneAKA
- AKA rallied his army and made the hashtag #ReebokMustFall trend – it was a big deal that could have a majorly negative effect on the brand
- According to Reebok, they fulfilled all contractual obligations and are very disappointed in AKA's actions
AKA recently accused Reebok SA of not paying him a single cent for the SneAKA he promoted and which had his name on them –Reebok has since given comment.
Shading a huge brand publicly can lead to endless legal battles if your statements and accusations are not true.
Briefly.co.za saw how AKA rallied his army and made the hashtag #ReebokMustFall trend – it was a big deal.
Naming and shaming a brand like this, especially by someone who has as big a following as AKA does, can really hurt their reputation.
Since seeing the commotion AKA caused, Reebok issued a statement to IOL Entertainment, claiming AKA was remunerated as per their agreement and that they owed him nothing more.
Like AKA stated, Reebok admitted they did not renew his contract as their focus had shifted to women’s sports ware – the brand had no bad blood with AKA until now. The brand was even prepared to make room for AKA in one way or another as they valued his brand influence.
Reebok was shocked to see the accusations AKA has made on social media and how he had tainted their name within seconds even though they had allegedly fulfilled all contractual obligations.
The statement read:
“Reebok is aware of the claims made by South African rapper Kiernan Jarryd Forbes, known as AKA, on Twitter where he has stated non-payment for the brand collaboration of his custom-made Reebok SneAKA.
“In October 2019, we executed a successful launch of the Reebok SneAKA. Upon entering into the relationship, both parties were happy with the agreement, and the terms of the launch were not disputed.
“Reebok met all of our contractual obligations related to the launch. Earlier this year, Reebok communicated with AKA and his management that due to shift in strategy, we would not be able to renew his contract as an ambassador for the brand.
“However, we did discuss a new approach of working with AKA. Reebok is thus very disappointed to be learning of the issues raised on social media, as we believed the relationship to still be on a strong footing to negotiate potential future deals.“
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