Juul agrees to pay $438 mn in US over marketing vapes to youth

Juul agrees to pay $438 mn in US over marketing vapes to youth

Juul Labs will pay $438.5 million to settle a probe by 34 US states that found the vaping company marketed to underage smokers, state officials announced September 6, 2022
Juul Labs will pay $438.5 million to settle a probe by 34 US states that found the vaping company marketed to underage smokers, state officials announced September 6, 2022. Photo: Patrick T. FALLON / AFP/File
Source: AFP

New feature: Check out news exactly for YOU ➡️ find “Recommended for you” block and enjoy!

Juul Labs will pay $438.5 million to settle a probe by 34 US states that found the vaping company marketed to underage smokers, state officials announced Tuesday.

Under the agreement, which is still being finalized, Juul would provide payments over the next 6-10 years to individual US states and pledge to not employ cartoons in ads or otherwise market to younger consumers.

The probe was led two years ago by state officials in Connecticut, Oregon and Texas and joined by other states.

The investigation "revealed that Juul wilfully engaged in an advertising campaign that appealed to youth, even though its e-cigarettes are both illegal for them to purchase and unhealthy for children," according to a press release from the Oregon Department of Justice.

Juul "relentlessly marketed to underage users with launch parties, advertisements using young and trendy-looking models, social media posts and free samples," the press release said, adding that the company used age verification techniques "that it knew were ineffective."

Read also

Cryptocurrency sceptics look to bend the ear of regulators

"The conduct that led to this settlement was reprehensible and demonstrates pure corporate greed at its most damaging," said Oregon Attorney General Ellen Rosenblum.

PAY ATTENTION: Follow Briefly News on Twitter and never miss the hottest topics! Find us at @brieflyza!

"Just when we were starting to make serious progress reducing tobacco use among our young people, Juul came along and hooked another generation."

Juul called the settlement "a significant part of our ongoing commitment to resolve issues from the past," a Juul spokesman said.

"We remain focused on the future as we work to fulfill our mission to transition adult smokers away from cigarettes -- the number one cause of preventable death -- while combating underage use."

Juul has argued that vaping products can provide a solution to the harmful health impacts from conventional combustible cigarettes.

Juul has been blamed for a surge in youth vaping over its marketing of fruit and candy flavored e-cigarettes, which it stopped selling in 2019.

Read also

OPEC+ to meet amid economic downturn fears

In January 2020, the US Food and Drug Administration said sale of e-cigarettes in flavors other than tobacco or menthol would be illegal unless specifically authorized by the government.

More than two million American middle and high schoolers reported they were vapers in 2021, with eight in ten using flavored e-cigarettes, according to a September 2021 government report.

On June 23, the FDA said it was ordering all products made by Juul Labs off the market after finding the vaping giant had failed to address certain safety concerns.

The following day, a US Court suspended the FDA's action following a Juul appeal.

The Juul spokesman said the agency has submitted an appeal to the FDA, adding that "we continue to offer our products to adult smokers throughout the US."

Juul maintains that its products meet US public health standards.

Juul products that remain on sale include the Juul smoking device and cartridges in Menthol and "Virginia Tobacco."

New feature: check out news exactly for YOU ➡️ find "Recommended for you" block and enjoy!

Source: AFP

Authors:
AFP avatar

AFP AFP text, photo, graphic, audio or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP news material may not be stored in whole or in part in a computer or otherwise except for personal and non-commercial use. AFP will not be held liable for any delays, inaccuracies, errors or omissions in any AFP news material or in transmission or delivery of all or any part thereof or for any damages whatsoever. As a newswire service, AFP does not obtain releases from subjects, individuals, groups or entities contained in its photographs, videos, graphics or quoted in its texts. Further, no clearance is obtained from the owners of any trademarks or copyrighted materials whose marks and materials are included in AFP material. Therefore you will be solely responsible for obtaining any and all necessary releases from whatever individuals and/or entities necessary for any uses of AFP material.