BMW’s New Electric Car Super Bowl LVI Ad Features Arnold Schwarzenegger and Salma Hayek as Retired Greek Gods

• BMW's new ad features its iX electric SUV and two movie stars, Arnold Schwarzenegger as the Greek god Zeus and Salma Hayek as the goddess Hera, and will be aired during the Super Bowl LVI
• The electric SUV is the carmaker's flagship electric vehicle that recently went on sale in South Africa in late 2021 with prices starting from R1,65 million and a range of up to 630 kilometres on a tank
• The ad likely cost BMW close to R100 million as it was reported broadcaster NBC had set a record for the price of a commercial airing during the Super Bowl

BMW chose movie stars Arnold Schwarzenegger and Salma Hayek to play Greek god Zeus and the goddess Hera in a hilarious ad for its full-electric SUV, the iX, that will air during Super Bowl.

Read also

Alfa Romeo Tonale: This is the Italian carmaker’s mid size SUV, 1st car to come with its own NFT

The iX went on sale in late 2021 and is available in two models: xDrive40 and xDrive50 with prices starting from R1,65 million and R2,1 million for the top-of-the-range model.

The commercial is set to air during the Super Bowl on Monday, 14 February (SA time), the final match of the NFL season between the Cincinnati Bengals and Los Angeles Rams.

According to The Athletic, US broadcaster NBC will charge $6,5 million or R98 million per 30-second commercial. The YouTube version of BMW's ad is 60 seconds long and if the German carmaker opts to play that version, it could cost the company R200 million.

The ad is set to play during the third ad break during the first quarter of the Super Bowl and was directed by two-time Academy Award-nominated director, Bryan Buckley.

Read also

New Range Rover breaks cover in Mzansi: Here's what we can expect from the luxury SUV

The commercial shows Zeus and Hera in their later years as they take up retirement in Palm Springs, California. However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbours’ constant requests to charge their electric golf carts and hedge trimmers.

Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus’s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband’s electric mojo. The spot closes with the happy couple rocking down the road in their iX to Eddy Grant’s Electric Avenue while Zeus uses his electric power to change the traffic lights to green.

A few accounts on Twitter linked to charging electric vehicles and sustainable motoring reacted to the ad on social media.

Read also

AKA: Love, loss & the life of Hip Hop- SA decides, has Mr Forbes come out tops?

Wallbox said:

"Poor Zeus, he just wanted to recharge!"

GreenCarsHQ said:

"We are so excited! We’re glad it lifted Zeus’ spirits, because this has us ELECTRIFIED! We love #BMWElectric!"

Cool whips: SA celebs show off their rides and it's hard to not be jealous

Briefly News collated South Africa's favourite celebrities and their rides. From Prince Kaybee's Mercedes-AMG GT to Cassper Nyovest's McLaren GT we took a look at the sweetest celeb whips in SA.

South African celebrities love their cars and recently at the Kyalami 9 Hour race in Johannesburg, we saw how much one of them loves motorsport. Prince Kaybee showed off his sim racing skills by competing in the virtual Kyalami 9 Hour endurance race and also attended the event. The 32-year-old singer is known for his love for Mercedes-Benz cars and has several in his collection, including an AMG GT.

Another lover of German cars is NaakMusiq. The popular actor and musician has a couple of BMWs, including an M5 and M6. He also showed off a G20 3 Series on his Instagram page.

Source: Briefly News