DJ Zinhle's Era Brand Launches Go Getter Suitcase With Built-In Cup Holder for R2,500
- Era by DJ Zinhle, which started as a watch brand 14 years ago, has now ventured into the luggage market
- The Go Getter Suitcase retails for R2,500 and comes with a built-in cup holder and handbag holder
- Fans flooded social media after DJ Zinhle promoted the carry-on suitcase in a video, with many eager to buy
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Source: Instagram
DJ Zinhle is giving travellers something new to shop for. The entertainer and entrepreneur has expanded her Era by DJ Zinhle brand into the luggage space, unveiling a carry-on suitcase that is already generating buzz online.
The new product, called the Go Getter Suitcase, is priced at R2,500 and currently comes in black. What sets it apart from a standard carry-on are its practical built-in features: a dedicated cup holder and a handbag holder, giving frequent travellers convenient spots for everyday items they typically have to juggle separately.
Fans react as DJ Zinhle introduces Era suitcase
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Era by DJ Zinhle launched as a watch brand roughly 14 years ago and has since grown into a full accessories business with stores across South Africa. The brand's catalogue now includes jewellery, sunglasses and handbags, and the Go Getter Suitcase marks its first move into luggage.
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Zinhle promoted the suitcase through a video posted on social media, and the response from fans was swift and enthusiastic. Many indicated they were ready to purchase, while others zeroed in on the suitcase's storage design as the selling point.
Fan reactions poured in across platforms. @buhlesradiodj wrote:
"Getting mine this weekend 🔥🔥🔥❤️❤️"
@schallerdsr praised Zinhle directly:
"Bestie! You are the plug of all plugs 🔥❤️".
Not everyone was thrilled about the timing, though.
@tremaineseiphemo commented:
"😭couldn't this wait until after my gf's birthday".
@glowslowsa called the storage features a standout:
"Space for water bottle and our bags is so iconic 😍".
Even first-time travellers got excited, with @demilee_authentic sharing:
"I've never travelled before, but this will definitely be the suitcase I'm going with when I do🔥❤️🙌".
Watch DJ Zinhle introduce the Go Getter Suitcase on Instagram.
Source: Instagram
DJ Zinhle's business empire
The luggage launch is the latest chapter in a business story that stretches well beyond the DJ booth.
Briefly News has previously reported on DJ Zinhle's extensive business empire.
Zinhle holds a marketing degree and has built several ventures over the years, from furniture to hair and events.
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Source: Briefly News
