Ama Qamata and Temba Bavuma Named Audi Brand Ambassadors in New Campaign

• Audi announced Ama Qamata and Temba Bavuma as official brand ambassadors for its #ANewEra campaign on 15 October 2026
• The partnership caps a remarkable year for Qamata, who recently walked the L'Oréal Paris Fashion Week runway
• Netizens shared mixed reactions to the announcement, with some praising the duo and others calling on Audi to rethink its pricing

Two of South Africa's biggest names have levelled up in a big way. Actress Ama Qamata and cricket captain Temba Bavuma have been unveiled as Audi's newest official brand ambassadors, joining the luxury car brand's freshly launched #ANewEra campaign.

Team Audi confirmed the partnership on 15 October 2026, pairing two icons from very different worlds, entertainment and sport, in what is shaping up to be one of the more eye-catching brand moves of the year.

Qamata's big year keeps getting bigger

For Qamata, the Audi deal is simply the latest feather in what has been a stacked 2026 cap. The actress had only just returned from Paris, where she walked the runway for L'Oréal Paris Fashion Week, before this new campaign dropped. The back-to-back milestones have solidified her status as one of South Africa's most sought-after faces in both entertainment and fashion.

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Bavuma, meanwhile, brings sporting prestige to the partnership, giving the campaign a broad cultural reach that spans two very different audiences.

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Peeps react to the #ANewEra announcement

The announcement drew a flurry of responses on X, with opinions ranging from celebration to constructive criticism.

@philani_donald was clearly in a celebratory mood, writing:

"Oh 2026 is ending so beautifully for her!"

@lucstheguy threw a playful jab at the campaign's name, saying:

"Everything is a new era now, ey MacG is a trendsetter. 🔥🔥🔥🔥"

@latest_whats kept things practical, noting:

"Audi needs to have a deep evaluation of the prices. Times have changed."

Ama Qamata lands a role in international stages

Ama Qamata landed a role in a brand-new UK stage production set to open in London in November 2026.

The play, The Afronauts, is written by Ryan Calais Cameron and tells the story of a Zambian space race.

Source: Briefly News