“I Want G-Comb”: UK Man Who Wants To Listen to Gqom Goes Viral After Mispronouncing the Music Genre

“I Want G-Comb”: UK Man Who Wants To Listen to Gqom Goes Viral After Mispronouncing the Music Genre

  • A South African woman working in the UK recorded her colleague asking to listen to "G-Comb" music
  • The viral video shows the moment when the woman realises what her UK colleague is trying to say and corrects his pronunciation
  • Social media users found the cultural exchange hilarious, with many relating to the struggle of explaining South African music genres to international listeners

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A video went viral on Instagram.
A young woman shared a clip showing how her UK friend mispronounced the word Gqom. Images: @andreaaaa_xox
Source: Instagram

A South African woman working in the UK created a viral moment when she recorded her British colleague's attempt to request South African music.

Content creator @freshmenmag shared the video on 29 August 2025 after discovering it from food content creator @realitycooks, captioning it simply:

"A win is a win🤣🤣"

The video shows the South African woman asking her UK colleague what kind of music he wants to listen to. His response of "G-Comb" initially confused her, but after he repeated it, she burst into laughter when she realised he was trying to say "Gqom", which is a popular South African electronic dance music genre.

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The woman then turns the camera to face herself and explains to viewers:

"This boy wants to listen to Gqom," pronouncing the word correctly with its distinctive click sound.

The moment shows the challenge many South Africans face when trying to share their music culture with international friends.

A clip went viral on Instagram.
A UK man went viral after mispronouncing the word Gqom. Images: @freshmenmag
Source: Instagram

UK man's pronunciation gets Mzansi talking

The video quickly went viral, gaining over 6,000 reactions as South Africans found humour in the cultural exchange:

@sirnoahnoah noted:

"Not only UK people, but most people outside southern Africa pronounce it the same way."

@mbebemihlali44 commented:

"😂😂😂 Thought he said Cole."

@helcy_m questioned:

"Nah, he's not talking about Gqom."

@rxymusicofficial suggested:

"Or @jcalmofficial instead?"

@londwa.sibisi joked:

"Lol, Zulu people will hold on to their culture even in Japan, listening to the latest Tira..."

@ripfumelo_mathebula teased:

"I wanna listen to J-comb🏳️‍🌈💅"

@ngu_nomtha defended:

"Yazin... His heart is in the right place."

About Gqom music

According to Wikipedia, Gqom is a style of electronic dance music that started in Durban, South Africa, in the early 2010s. The name comes from a Zulu word that sounds like a drumbeat or a bang. Gqom music is different from other house music because it’s raw, heavy on bass, and doesn’t follow the usual steady dance beat.

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The genre has become popular worldwide, thanks to artists like DJ Lag, Babes Wodumo, and Distruction Boyz. Big names like Beyoncé and Major Lazer have also worked with Gqom artists, helping the sound reach global audiences.

View the Facebook reel below:

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  • Lekompo star King Monada made headlines when he signed with Sony Music, but his reason for choosing the international label over local options surprised many fans.
  • A viral video showed crowds going wild for Kharishma's hit song at a Limpopo event, but what happened when the DJ played the track had fans questioning the song's true impact.

Source: Briefly News

Authors:
Nerissa Naidoo avatar

Nerissa Naidoo (Human Interest Editor) Nerissa Naidoo is a writer and editor with seven years of experience. Currently, she is a human interest writer at Briefly News and joined the publication in 2024. She began her career contributing to Morning Lazziness and later joined Featherpen.org. As a TUW ghostwriter, she focused on non-fiction, while her editorial roles at National Today and Entail.ai honed her skills in content accuracy and expert-driven editing. You can reach her at nerissa.naidoo@briefly.co.za