Louis Vuitton China Bags in Fashion Show Sparks Outrage
- Louis Vuitton recently went viral after showing an unexpected bag from one of their runway collections
- The French branch presented a bag that is common in South Africa and all over the world at a fashion show
- African netizens, including South Africans, had a lot to say after seeing the details of the bag, which was officially branded as a Louis Vuitton piece
Louis Vuitton made a luxury statement by using a popular bag from Africa and other parts of the world. A close-up photo of the plastic woven bag that Louis Vuitton co-opted went viral.

Source: UGC
Online users were raving about the common plastic bag Louis Vuitton incorporated in their shows. Netizens on X were raving about the use of the bag in a luxury setting.
Several posts about Louis Vuitton went viral after branding a China bag. The plastic woven bag is often used to carry goods across borders. According to Public Offerings, they are known by many names that usually refer to their use by migrants or people who move around a lot. The China bag is known as a Ghanamustgo bag in West Africa, the Turkish bag in Germany, the Mexican bag in the US and Umkaskhenkethe, which means "let's travel" in isiXhosa. They are known for their durability and affordability.

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In a post by @NoteSphere, Louis Vuitton included one of the bags in its fashion show, with the only difference being that it had the French luxury brand stamped on it. The LV China bags inspired waves of reactions from people who were floored to see them used as a luxury signifier.

Source: Getty Images
Louis Vuitton China bags face backlash
Many people feel that Louis Vuitton was wrong to co-opt something cheap and turn it into luxury. Online users insisted that Africans would know better than to buy the plastic woven bag, knowing how cheap they are in reality. See the post of the Louis Vuitton bag below:
@gigi_ning2 said:
"The history behind this bag is way too deep and insane to be colonised like this. And it's only a matter of time before they colonise ankara."
@tatchero added:
"Interesting to see how a little bit of ink and a global brand name can change $5 worth of material to $100."
@phineasandfeb was unimpressed:
"They’re sick for this, making a mockery out of our struggle through poverty."
@_mimiii_o said:
"My culture is not your costume."
@Haeroon_ETH remarked:
"If you’re in Africa and spend $3,000 on this, you’re not being smart in fact, you’re being downright foolish. 🤝🏼"
@zheinom remarked:
"Value is really what we as a people say it is."
@stargirljazzy said:
"Every African household has this I’m cryinggg 😭"
Other Briefly News stories about Louis Vuitton
- South Africans shared their reaction to a Louis Vuitton bag that came from China in a TikTok video.
- A Louis Vuitton truck spotted in South Africa left locals speculating about its cargo.
- Mzansi peeps had a lot to say about a woman with a Louis Vuitton bag using a taxi.
Source: Briefly News