SABC Ratings Boosted After 1st Boks vs All Blacks Tie Amid Repeat Match Snub

SABC Ratings Boosted After 1st Boks vs All Blacks Tie Amid Repeat Match Snub

  • The first South Africa and New Zealand Rugby Championship tie translated to massive ratings for the SABC
  • SABC 2 and SABC Sport had a cumulative viewership of four million and an increase in average daily reach
  • The SABC did not air the second rugby match after the public broadcaster failed to get broadcasting rights
1st Boks vs All Blacks Test scores SABC huge ratings
The 1st Rugby Championship Test match between the Springboks and New Zealand raked in massive ratings for the SABC. Images: Brenton Geach
Source: Getty Images

The SABC raked it in big during the first — and only — Rugby Championship match between South Africa and New Zealand.

The Springboks won 31-27 at Emirates Ellis Park in Johannesburg on Saturday, 31 August, in a 30-year democracy celebration match.

1st Boks vs All Blacks tie boosts SABC ratings

SA continued its dominance at DHL Stadium with an 18-12 triumph on 7 September.

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It marked a historic fourth straight victory over their arch-rivals since the 2023 Rugby World and secured SA the Freedom Cup.

However, the SABC did not televise the second match.

This automatically meant millions of citizens would miss out on the live action, contrary to their hopes, as the deal between the public broadcaster and SuperSport, which holds broadcasting rights, was a one-off arrangement.

Entertainment commentator Phil Mphela noted the SABC's success in broadcasting the only international allowed under the deal.

He posted to X:

"SABC scores big with #RSAvNZL rugby match. SABC 2 and SABC Sport had a cumulative viewership of four million. SABC 2 experienced an average daily reach increase of 66%, and SABC Sport [a] 75% increase.
"The match recorded 164,246 views on SABC2 on #SABCPlus. SABC 2 reached an impressive total of 208,198 views for the day on 31 August.

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Boks vs All Blacks: Gayton McKenzie confirms SABC not broadcasting 2nd Test match, fans gutted

"Supersport Grandstand pulled 594k, Supersport Variety got 935k, and SuperSport Rugby hit 422k viewers, respectively. SuperSport had a cumulative viewership pull of 1.6 million."

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Source: Briefly News

Authors:
Tshepiso Mametela avatar

Tshepiso Mametela Tshepiso Mametela is a seasoned journalist with eight years of experience writing for online and print publications. He is an evening/weekend editor at Briefly News. He was a general news reporter for The Herald, a senior sports contributor at Opera News SA, and a reporter for Caxton Local Media’s Bedfordview and Edenvale News and Joburg East Express community titles. He has attended media workshops, including the crime and court reporting one by the Wits Justice Project and Wits Centre for Journalism in 2024. He was a member of the Forum of Community Journalists (FCJ) from 2018 to 2020.