My AI Lawyer: South Africans Can Get Legal Advice on Their Phones for Just R5 a Day
- My AI Lawyer launches affordable AI-powered legal guidance for Cell C subscribers at R5 per day
- The platform has already helped more than 30,000 users and answered around 150,000 legal questions since launch
- The service covers everyday legal matters including workplace disputes, tenant issues and consumer rights
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Byron Pillay, a Briefly News journalist, has dedicated a decade to reporting on the South African political landscape, crime, and social issues. He worked as a newspaper journalist for 10 years before transitioning to online.
GAUTENG - What can R5 actually buy in South Africa today?
If you have a Cell C SIM card, it can get you legal advice on your phone, with the cost taken straight from their airtime balance. That’s thanks to My AI Lawyer, in partnership with mobile billing specialist ViaMedia, which has made its AI-powered legal guidance available to Cell C subscribers across South Africa.

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The service does not require a debit or credit card, making it one of the more accessible legal tools on the market for people who rely on prepaid mobile accounts.
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Affordable legal help through your phone
According to My AI Lawyer, once a subscriber opts in through the carrier platform, they are connected to My AI Lawyer via WhatsApp. A secure double opt-in process confirms consent before any daily subscription is deducted. From there, users can chat with the AI for legal guidance on issues ranging from landlord disputes and workplace conflicts to consumer rights, family law, contracts and debt.
The platform also gives subscribers access to a personal legal dashboard where they can review their full chat history, retrieve uploaded documents and pick up previous conversations from any device.
Since going live, My AI Lawyer has recorded around 119,000 platform impressions, served more than 30,000 users, completed 9,200 AI legal advice sessions, and responded to approximately 150,000 legal questions.
Subscribers can visit StartWithMyAiLawyer.com to get started or find out more at www.myailawyer.co.za.
Removing the barriers to legal support
Darren Cohen, Head of Distribution and Marketing at My AI Lawyer, said the airtime billing model was a deliberate choice to reach South Africans who have historically been locked out of legal support.
"Access to justice should not be reserved for people who can afford hourly legal fees or have access to traditional payment methods," Cohen said.
"By making My AI Lawyer available through airtime, we are making practical legal guidance accessible to millions of South Africans."
Matthew Roetz, CEO of ViaMedia, added that carrier billing has long been underused as a tool for social good.
"By allowing customers to subscribe using airtime, we are helping remove payment barriers and making an important service such as legal guidance available to far more people," Roetz said.
The service runs around the clock, but users are not limited to AI responses alone. When a matter requires deeper attention, the platform connects users with qualified human legal professionals who follow up during office hours.
Other stories about AI
- A majority of corporate executives across leading economies believe artificial intelligence will be a "game changer" for their industry.
- A US-Brazilian researcher said artificial intelligence could replace 80 per cent of human jobs in the coming years.
- AI skills are in high demand in the South African job market, with the demand in advertised roles increasing by 352% since 2019.
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Source: Briefly News
