Cape Union Mart Partners With Pieter-Steph Du Toit, Springboks Star, in Outdoor Ambassador Deal
- South African rugby veteran Pieter-Steph du Toit has been unveiled as a new ambassador for Cape Union Mart
- The partnership built on shared values between teph du Toit and Cape Union Mart, including resilience, preparation and a passion for the outdoors
- The former World Rugby player of the year is set to lead campaigns aimed at inspiring South Africans to embrace adventure
Springboks star Pieter-Steph du Toit has struck an endorsement deal with South African outdoor company Cape Union Mart, which will see him take on an ambassadorial role.
Source: Instagram
The sport and outdoor retailer partnered with Du Toit as it looks to move the brand in a more experience-driven, community-focused direction. The company is also reinforcing its belief that adventure is not just something people do, but something that requires preparation and commitment.
True to these principles, the former World Rugby Player of the Year embodies the brand’s values. Speaking after being unveiled as an ambassador on Tuesday, 31 March 2026, Du Toit, popularly known as PTSD among fans, shared his excitement.
“Being named an ambassador for Cape Union Mart and K-Way is something I’m incredibly proud of,” he said.
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He added that these are brands deeply rooted in the South African lifestyle, built for resilience, adventure, and the outdoors.
He continued:
“Those values align closely with my journey in rugby, where preparation, endurance, and embracing every challenge are key.”
Du Toit also expressed excitement about being part of a partnership that aims to inspire people to get outside and push their limits. True to his words, the veteran Springbok has a passion for adventure. In 2025, he spent time with his wife on a Kariega getaway in July.
Source: Instagram
Cape Union Mart partnership focuses on outdoor lifestyle
Director of brand strategy at Cape Union Mart, Martine Vogelman, welcomed Du Toit and described him as the “real deal”.
“Pieter-Steph is the real deal. He is authentic and a natural fit for us. Beyond being a world-class athlete, he is a family man with a genuine love for our brands and a shared belief in our values,” she said.
Watch the reel below on Instagram:
Du Toit, who was nominated for both the 2025 World Rugby Player of the Year and SA Rugby Men’s Player of the Year awards, will carry out his new role through a series of campaigns and initiatives in the coming months. These will explore the overlap between high performance and the outdoor experience.
Pieter-Steph du Toit’s legacy with the Springboks
Pieter-Steph du Toit made history in 2024 when he became the first South African to win the prestigious World Rugby Player of the Year award twice. His latest triumph cemented his status as one of the greatest Springboks of the modern era. He first won the accolade in 2019 following a phenomenal Rugby World Cup campaign that saw South Africa lift the Webb Ellis Cup. Six years later, his consistency, power, and leadership have once again earned him global recognition.
Springboks coach Rassie Erasmus has identified Du Toit as a potential successor to Siya Kolisi as captain, citing his leadership qualities on the field. The flanker successfully underwent a shoulder surgery in February and is now on the path to full recovery. He is racing against time to be available for the Springboks’ opening match of the season against England in July.
Springboks star ruled out of the season
Briefly News also reported that a Springboks star has suffered a season-ending injury, which means he is set to be out for a long period in 2026.
The South African rugby star's injury comes as bad news for both his club and the Springboks as he's now expected to undergo surgery in a few days
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Source: Briefly News
