Fashionistas Destroy Balenciaga Items to Protest Brand's Controversial Ad Campaign

Fashionistas Destroy Balenciaga Items to Protest Brand's Controversial Ad Campaign

  • Several internet users have taken to social media to share videos that see them destroying Balenciaga items they own
  • This comes amid the controversy following the holiday ad campaign, which involved children and bondage teddy bears
  • However, the videos which have gone viral on TikTok have many internet users sharing mixed feelings

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Balenciaga is currently receiving major backlash over its latest holiday ad campaign, and many fashion lovers have acted out.

Balenciaga/holdiay ad/protest
Photos of some protesters destroying Balenciaga items. Credit: @designercommunity
Source: UGC

In TikTok videos that have gone viral, several people who own Balenciaga items are seen destroying them using fire or scissors to protest the ad involving children.

Recall photos of the ads surfaced online, which see kids holding teddy bears in harnesses, leading to accusations of the brand sexualizing children.

However, despite an apology by the French brand, it has done nothing to reduce the outrage by the public.

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Check out a video montage of its product being destroyed in protest of the ad:

Mixed reactions trail protest against Balenciaga

While the protesters may have good intentions for destroying these products, many people seem to believe it does little to affect the company seeing as the brand already benefitted from patronage.

Check out some comments below:

ariellaeder:

"Everything for some clicks."

petrolgene:

"You’ve already given them your money lol. Selling them for scrap at least would make better sense."

singingfists:

"Needy people with no shoes or clothes to wear will cry seeing this. They might not care or even know Balenciaga, they just see wearable things, that actually can be donated to them, gone before their eyes."

mora.ig:

"I’m 100% people will start buying fake Balenciagas just to flex like this."

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hollywood_dreadz:

"Balenciaga like “idc yall already paid for it.”

dolceks1:

"Don’t forget they’ve paid for the items, that are being destroyed. Company already profited off you ‍♀️"

iamjawo_style:

"You already paid for it and the money is in their bank I think this is just a dumb way to react to something they are other ways to protest."

Balenciaga’s runway with Kim Kardashian, Naomi Campbell, Bella Hadid and more, non-model celebs get dragged

In another story, Briefly News reported that world-famous luxury brand Balenciaga had the fashion world ablaze when numerous stars appeared on their runway.

Balenciaga worked with celebrities such as Nicole Kidman, singer Dua Lipa, and supermodel legend Naomi Campbell.

Vogue Arabia shared footage of stars like actress Nicole Kidman and Bella Hadid walking Balenciaga's second couture season.

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Source: Legit.ng

Authors:
Kelly Lippke avatar

Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.

Nothando Mthembu avatar

Nothando Mthembu (Senior editor) Nothando Mthembu is a senior multimedia journalist and editor. Nothando has over 5 years of work experience and has served several media houses including Caxton Local Newspapers. She has experience writing on human interest, environment, crime and social issues for community newspapers. She holds a Bachelor’s Degree and an Honours Degree in Media Studies from the University of KwaZulu-Natal, obtained in 2016 and 2017. Nothando has also passed a set of trainings by Google News Initiative. Email: nothando.mthembu@briefly.co.za