Fashion House Becomes UK's 1st Brand to Design Clothes For Short-Stature People, Video From Launch Goes Viral

Fashion House Becomes UK's 1st Brand to Design Clothes For Short-Stature People, Video From Launch Goes Viral

  • Chamiah Dewey recently featured at London Represents, a stand alone, during London Fashion Week
  • The fashion house, which caters to short-statured people, showcased some of its designs on the runway
  • Several internet users who saw the video have taken to the comment section to share their thoughts

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UK's first fashion brand to design clothes for people under 4'10, Chamiah Dewey, earned applause online for their recent fashion feature.

Short-stature models
Photos of some models at the event. Credit: @chamiahdewyfashion
Source: UGC

The brand showcased some of its designs at London Represents during London Fashion Week, where models under 4'10 walked the runway in different looks.

Check out the video below:

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Fashion fans react to Chamiah Dewey's collection

While a few people had issues with the designs being 'basic', others applauded the brand.

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Check out some comments below:

nikkialves85:

"About time! These lovelies look fabulous."

kellyclairemegan:

"I love this so much."

viera_fusionwear:

"Clothes are very disappointing and halfhearted. If ur gonna do something like this, make it count. It doesn't have to be so boring! Ur defeating the purpose. These are clothes they probably wear otherwise."

aaratijagdeo:

"I adore this! It's nice to see styles catered to adults with small stature. I know a common complaint is that they have to shop in the kids section which makes finding certain pieces difficult."

muahdonna:

"The models are feeling themselves in those clothes okkkkk!!!!"

frank420805:

"Dang dude that's actually awesome I'm surprised nobody has tried to do this cuz they deserve nice stuff too."

luluhenn:

"The pieces are amazing and the models are fantastic too."

deja.vu.who:

"I love the inclusivity but I feel like the clothes look basic."

Chamiah Dewey responds to trolls

The video, which went viral online, had some trolls attacking the brand.

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To this category of people, the brand put up a response on its official page, which reads:

"People saying that fashion ISN’T for representation, that it’s for ‘tall skinny girls only’, that the people in the @london_represents crowds weren’t taking our models seriously etc etc. We can tell you now that CDF got the loudest applaud, claps and cheers, our models were loved by everyone who was there and fashion IS for representation and it IS for short stature people!"

Brand uses diverse models on the runway, netizens react

While a lot of people are here for inclusivity in the fashion space, it appears Sinéad O'Dwyer's recent fashion show has left some people unimpressed.

The London-based fashion brand selected diverse models to showcase its design.

The video opens up with a pregnant woman strutting down the runway showing off her baby bump.

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Source: Legit.ng

Authors:
Kelly Lippke avatar

Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.

Bianca Lalbahadur avatar

Bianca Lalbahadur Bianca Lalbahadur is a current affairs journalist at Briefly News. With a knack for writing hard-hitting content, she is dedicated to being the eyes and ears of South Africans. As a young and vibrant journalist, Bianca is passionate about providing quality and factual stories that impact citizens. She graduated from the Independent Institute of Education in 2017 and has worked at several award-winning Caxton associated community newspapers.

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