Meet the Lady Who Used Divine Direction to Start a Shoemaking Business

Meet the Lady Who Used Divine Direction to Start a Shoemaking Business

  • Fafali is the founder of the shoemaking brand, FALi Collections
  • The young Ghanaian entrepreneur has revealed that the idea to start a shoemaking business came to her in a dream
  • Fafali told Truly Ghanaiantv's Efo Selasi that she had the encounter after several attempts to secure employment failed to yield results

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A young Ghanaian entrepreneur, Fafali, has recounted how the idea to start a shoemaking business came to her through a dream after several attempts to secure a job failed to yield positive results.

Fafali recalled encountering depressing challenges in her pursuit for a job, including men asking for sexual favours in exchange for employment.

Despite her relentless efforts, none yielded results. She recalls returning home one day exhausted from another failed job pursuit amid tears.

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Divine direction, shoe business, entrepreneur
A lady who prayed to God for help woke up from a dream with a vision and it has come to fruition in the form of a shoemaking business. Photo credit: crabbimedia
Source: UGC

Receiving the idea in a dream

Fafali told Efo Selasi of Truly Ghanaiantv how the idea to start making shoes came to her in a dream after praying about the plight.

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''I went out once again in search of a job but the endeavour was futile; I was shattered when I returned home ... I placed a white handkerchief and invited God to have a seat. I told him about my challenges and proclaimed the promises in his word to Him. I cried in my room and asked Him to intervene in my situation. I sketched what I saw in my dream when I woke up,'' she told Efo Selasi.

Financing the business

Fafali received a business idea but no money to finance the idea into reality, however, she was determined to overcome the impediment.

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With support from a church member who set her up with GHc200, she started the venture on the porch of her house.

Opening a shop

After running the shoemaking business for two years, she invested in a shop, where she has been running the business for four years, she attributes her success to her faith in God and prayers.

Fafali debunked claims that shoemaking is a preserve of men, saying the business ''is not a dirty job''.

From Birkenstock to leather slippers and shoes, she is solely involved in the cutting to finishing of the products. Fafali is determined to grow her brand to compete with well-known brands across the country.

Watch her video below:

"I made my dreams come true": Woman finally opens her own shoe company

In similar news, Briefly News reported that another beautiful woman took to social media, sharing stunning snaps of her incredible new shoe business. It's clear the stunner has worked long and hard for her dreams, finally overseeing the everyday operations of her new business.

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@AminaMuaddi took to Twitter to share the sweet news, flexing her new venture for her many social media followers. The hands-on entrepreneur is overseeing the production of many parts throughout her small operation, and she's definitely looking cute doing it.

"Whenever I’m here I remember that I made my dreams come true" she captioned the inspirational post.

Mzansi social media users took to the comments section to wish her well. Check out some of their comments below:

@n_muhaisen said:

"Dreams come true, if you work on them."

@jideidowu_ said:

"I love this! How many shoes do you produce in a day? Also is there a way you make shoes based on customers' requests and designs?"

Source: Briefly News

Authors:
Kelly Lippke avatar

Kelly Lippke (Senior Editor) Kelly Lippke is a copy editor/proofreader who started her career at the Northern-Natal Courier with a BA in Communication Science/Psychology (Unisa, 2007). Kelly has worked for several Caxton publications, including the Highway Mail and Northglen News. Kelly’s unique editing perspective stems from an additional major in Linguistics. Kelly joined Briefly News in 2018 and she has 14 years of experience. Kelly has also passed a set of trainings by Google News Initiative. You can reach her at kelly.lippke@briefly.co.za.