- Rapper Costa Titch and singer Bokasie have partnered up with Oros to release a new song
- The feel-good jam is part of a campaign by the beloved orange juice company to make Mzansi dance
- Speaking to Briefly.co.za, Costa opened up about his involvement in the campaign and about his new-found fame
Mzansi rapper Costa Titch has partnered with South Africa's much-loved Oros brand for a new campaign. As part of the campaign, homegrown hip hop and R&B come together in a unique collaboration Costa Titch and soul singer Boskasie.
The pair have teamed to release a new track called Rather Be With You as part of the Oros Just Add Fun campaign.
The campaign comes with a cool TV commercial produced by Left Post Productions and filmed in Johannesburg's hip Braamfontein district.
According to Ismail Nanabhay, marketing director of beverages for Tiger Brands, the beloved orange drink is "refreshingly playful".
"We believe that play makes the world a better place. Oros allows us to have fun in a serious world."
Speaking to Briefly.co.za about bagging the campaign and his other recent wins, Costa Titch said:
"It’s overwhelming but I truly am grateful to be recognised for doing what I love and to be able to make a living from my passion is a dream come true. Mentally I’m in a really great place, good energy and good vibes only."
The rapper started off his career as a dancer. When asked which he preferred over the other, he responded:
"If you had asked me this a couple of years ago I would have said dancing, but music has become my first love now, being able to use my voice to express myself has shown me another side to my creative abilities and I must say it’s been more satisfying than the feelings dance would give me."
Costa has not thrown away dancing completely. For the Oros campaign he is currently working on, the multi-talented personality encouraged his fans to follow through on the dance challenge associated with it. He said:
"You can check out our new dance challenge that we are doing with Oros and the new song we created for them."
Meanwhile, Briefly.co.za previously reported that Costa Titch has opened up about how Riky Rick saved his life.
The award-winning rapper was a guest on AKA's SABC 1 show called The Braai Show. The Areyeng hitmaker, who started out as a dancer, shared that Riky Rick helped him push his debut single Nkalakata.
The star replied to AKA when he asked about his relationship with Riky:
"Honestly speaking he saved my life. I was at a point where if Nkalakata wasn’t a success, I didn’t know what would be."
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